{"id":1803,"date":"2019-08-24T13:19:29","date_gmt":"2019-08-24T13:19:29","guid":{"rendered":"http:\/\/mauriziolacava.com\/?p=1803"},"modified":"2023-10-19T16:14:34","modified_gmt":"2023-10-19T16:14:34","slug":"the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation","status":"publish","type":"post","link":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/","title":{"rendered":"Startup Pitch deck: the ultimate guide to create a brilliant startup pitch presentation"},"content":{"rendered":"\n<div class=\"wp-block-group post-lead-pdf\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>DON&#8217;T HAVE TIME TO READ THE ARTICLE? DON&#8217;T WORRY, LET ME SEND YOU A COPY<\/p>\n\n\n<div class='_form_113'><\/div><script type='text\/javascript' src='https:\/\/mlcpresentationdesign.activehosted.com\/f\/embed.php?static=0&id=113&6A55B3E9C8304&nostyles=1&preview=0'><\/script>\n<\/div><\/div>\n\n\n\n<p>The timer starts now.<\/p>\n\n\n\n<p>It&#8217;s you and thousands of other people for the next five minutes.<\/p>\n\n\n\n<p>You have your startup <a href=\"https:\/\/www.growthink.com\/pitch-deck\" target=\"_blank\" rel=\"noreferrer noopener\">pitch deck<\/a> presentation and a few minutes to convince your investors that your startup idea is worth their time and money.<\/p>\n\n\n\n<p>Of course, you are one out of tens of other entrepreneurs who pitched before you and tens of others who will pitch after you.<\/p>\n\n\n\n<p>It is worthless saying that investors are always the same for all startups, therefore only a very few highly selected startups will be funded.<\/p>\n\n\n\n<p>If you have ever watched a startup pitch competition, you will know the difference between entrepreneurs, who seem to be convinced they&#8217;re pitching the &#8216;next big thing&#8217;, and investors, who are easily bored of the <a href=\"https:\/\/shop.mauriziolacava.com\/en\/presentation-delivery\/business-presentation-the-ultimate-guide-to-create-a-modular-and-effective-one\/\">startup pitch <span id=\"urn:enhancement-28e74adb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentations<\/span><\/a>, which all look the same.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"970\" height=\"450\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1.jpg\" alt=\"Startup Pitch Deck\" class=\"wp-image-19449\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1.jpg 970w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1-300x139.jpg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1-768x356.jpg 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1-600x278.jpg 600w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<p>Your mistake is to assume that if you have a 60-minute meeting, you get 60-minutes&#8217; worth of attention.<\/p>\n\n\n\n<p>You don&#8217;t.<\/p>\n\n\n\n<p>In fact, the typical attention span in an hour-long meeting goes something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1040\" height=\"575\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19451\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1.png 1040w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1-300x166.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1-768x425.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1-1024x566.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1-600x332.png 600w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/figure>\n\n\n\n<p>You have very few chances to catch investors&#8217; attention and pass on the right message.<\/p>\n\n\n\n<p>If you have an average startup pitch deck<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-262a2eef\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>, <\/span>you will lower your chances even more.<\/p>\n\n\n\n<p>In order to get it right, you will need:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Great presentation skills<\/li>\n\n\n\n<li>Great contents<\/li>\n\n\n\n<li>An outstanding startup pitch presentation<\/li>\n<\/ol>\n\n\n\n<p>The startup pitch<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-ae2b552a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> <\/span>is often a very short slide deck but it is the main reason for good results.<\/p>\n\n\n\n<p>The startup pitch<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-f6150ba1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> <\/span>is meant to be a unique call to action for the investors. &nbsp;<\/p>\n\n\n\n<p>Therefore, you cannot afford to make it wrong.<\/p>\n\n\n\n<p>You need your&nbsp;startup&nbsp;pitch<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-3b0120c6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> to be the most appealing and amazing  <span id=\"urn:enhancement-c62d47ed\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> <\/span>of the day so that it will stick in investors&#8217; minds.<\/p>\n\n\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><strong>But how do you create an outstanding startup pitch <span id=\"urn:enhancement-5358eaa3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>?<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">A <span id=\"urn:enhancement-d850c402\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span><\/span> is a well-balanced mix of relevant<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-254844d9\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">contents<\/span> <\/span>and a great design.<\/p>\n\n\n\n<p>You need to have something interesting to say and you need to be able to communicate it in an appealing way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a startup pitch deck &#8211; what to include in a pitch?<\/h2>\n\n\n\n<p>Pitching your startup to investors is an art.<\/p>\n\n\n\n<p>If you join accelerators\/incubators or you consult any VC, you will receive a slightly different version of startup pitch deck examples&nbsp;to use as<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-b29a5e12\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">best practice<\/span>. <\/span><\/p>\n\n\n\n<p>If you analyze them well, you will be always able to spot commonalities.<\/p>\n\n\n\n<p>Is there a correct way to structure a startup pitch deck?<\/p>\n\n\n\n<p>I believe that you can find a<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-ec7c81b5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">best practice<\/span> <\/span>structure for almost any pitch deck.<\/p>\n\n\n\n<p>I collected some of the best startup pitch decks (<a rel=\"noreferrer noopener\" href=\"https:\/\/slidebean.com\/blog\/startups\/airbnb-pitch-deck\" target=\"_blank\">Airbnb)<\/a>&nbsp;available on the internet and I put their structures one next to one another for easy contrast.<\/p>\n\n\n\n<p><strong>Investors pitch deck examples (see figure below):<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"279\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19453\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1-300x82.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1-768x209.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1-600x163.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Some of them might not be a complete startup pitch deck examples ready for<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-9c4fd466\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>, <\/span>but there is still enough material to discover interesting insights.<\/p>\n\n\n\n<p>Let&#8217;s highlight commonalities between the best startup pitch decks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"324\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19455\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1.png 1200w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1-300x81.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1-768x207.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1-1024x276.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1-600x162.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Some sections clearly prevail over the others.<\/p>\n\n\n\n<p>You can immediately notice the <strong>opening<\/strong> combination of <strong>Problem\/Solution<\/strong> and the <strong>high presence of the Team<\/strong> section.<\/p>\n\n\n\n<p>Those are 3 pillars of startup pitch <span id=\"urn:enhancement-a19b62ad\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>.<\/p>\n\n\n\n<p>If you think for a second, you&#8217;ll see that it is reasonable.<\/p>\n\n\n\n<p>With the first 2 sections you introduce the <strong>problem<\/strong> you are focusing on, the <strong><span id=\"urn:enhancement-5b5c61bf\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span><\/strong> how you want to solve it and the <strong>people<\/strong> that will solve it.<\/p>\n\n\n\n<p>The team section is as important as the others: ideas are important but people make the difference.<\/p>\n\n\n\n<p>You need to have the right people to make and idea come to life. We&#8217;ll get deeper into detail about the team section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"738\" height=\"416\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_5-1.jpg\" alt=\"Startup Pitch Deck\" class=\"wp-image-19457\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_5-1.jpg 738w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_5-1-300x169.jpg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_5-1-600x338.jpg 600w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p>Moreover, introducing the pitch with the combination Problem\/Solution makes the basics for a powerful <span id=\"urn:enhancement-8b9b136e\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">storytelling<\/span>.<\/p>\n\n\n\n<p>In order to have the most meaningful set of<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-9ceffd8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">data<\/span> <\/span>as possible, I will add the recommended startup pitch<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-d4a11b67\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span><\/span> structure to the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-d4ccd420\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span>  <\/span>with several leading influencers in the startup world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/12088083_10208433788548144_5710085489086179615_n.png\"><img decoding=\"async\" width=\"1895\" height=\"945\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19459\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6.png 1895w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-1536x766.png 1536w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-300x150.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-768x383.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-1024x511.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-600x299.png 600w\" sizes=\"(max-width: 1895px) 100vw, 1895px\" \/><\/a><\/figure>\n\n\n\n<p>Even though this second <span id=\"urn:enhancement-7171ad46\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span> shows less fragmented flows, it&#8217;s fascinating how much we can find in common between influencer and startup structures.<\/p>\n\n\n\n<p>In the influencer <span id=\"urn:enhancement-7fcd09d6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span> the <span id=\"urn:enhancement-65a3d61b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> opening stands out to be different because of a specific section: the elevator pitch.<\/p>\n\n\n\n<p>It seems that influencers recommend entrepreneurs to clarify what they are after in the very first <span id=\"urn:enhancement-51acc8a1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">slide<\/span>.<\/p>\n\n\n\n<p>After that they stress the importance of Problem\/Solution sections.<\/p>\n\n\n\n<p>Combining the results of the <span id=\"urn:enhancement-fc907a6d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span> we can easily come up with a <span id=\"urn:enhancement-8526c4be\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">best practice<\/span> summary structure of every startup pitch deck.<\/p>\n\n\n\n<p>Watch out!<\/p>\n\n\n\n<p>I&#8217;m not giving you one more startup pitch structure to add to the list of all the ones available online.<\/p>\n\n\n\n<p>I&#8217;m giving you a startup pitch structure that condensates hundreds of successful pitches, hence you can consider it the ultimate communication structure for your pitch <span id=\"urn:enhancement-d642b6e2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>.<\/p>\n\n\n\n<p>How is a startup pitch <span id=\"urn:enhancement-f5530fc8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> structured then?<\/p>\n\n\n\n<p>Here it is the summary you should be following:&nbsp;<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><\/span><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ol class=\"wp-block-list\">\n<li>Problem<\/li>\n\n\n\n<li>Solution<\/li>\n\n\n\n<li>Market Size<\/li>\n\n\n\n<li>Business model<\/li>\n\n\n\n<li>Traction<\/li>\n\n\n\n<li>Competition<\/li>\n\n\n\n<li>Go to Market<\/li>\n\n\n\n<li>Team<\/li>\n\n\n\n<li>Financial Projection<\/li>\n\n\n\n<li>Fundraising request<\/li>\n\n\n\n<li>Roadmap<\/li>\n\n\n\n<li>Contacts<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<p>Let&#8217;s go through the main <span id=\"urn:enhancement-92bf78e5\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/section_fiber_bundle\">sections<\/span>, if you want a detailed <span id=\"urn:enhancement-dcd76bcc\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span> of all the <span id=\"urn:enhancement-4ac31f6a\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/section_fiber_bundle\">sections<\/span> you can consider the get my latest book &#8211; <a href=\"https:\/\/shop.mauriziolacava.com\/en\/books\/startup-pitch-presentation\/\">Startup Pitch Presentation &#8211; Create a brilliant startup pitch and win investor&#8217;s funding.<\/a><\/p>\n\n\n\n<p>Let&#8217;s go and explore the main <span id=\"urn:enhancement-7d85700b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/section_fiber_bundle\">sections<\/span>, ready?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Problem \/ Solution<\/h3>\n\n\n\n<p>All the pitch decks, from real startups and from influencers, have at least one dedicated slide for both: the problem and the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-a1e7e661\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span>. You can often find the Problem\/Solution slides in the first part of the <span id=\"urn:enhancement-27a63f98\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>.The problem describes how relevant the issue is for which people (how many people have that specific problem). The &#8216;problem&#8217; <span id=\"urn:enhancement-b1be75ea\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">slide<\/span> <\/span>states what the startup stands for. The &#8216;solution&#8217; is the way the startup proposes to solve the mentioned problem.<\/p>\n\n\n\n<p>This is a crucial section of every startup pitch deck because it gives the venture a reason to exist. Who would want to fund a startup that does not solve a relevant problem? Who would fund a startup that doesn&#8217;t have the best<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-f44e8718\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span> <\/span>to a specific problem?<\/p>\n\n\n\n<p>Steve Blank refers to this stage as the &#8220;Customer Discovery&#8221;, where you need to achieve Problem\/Solution fit. Steve states this is the first step:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li> Customer Discovery \u2013 Achieve Problem\/Solution Fit <\/li>\n\n\n\n<li> Customer Validation \u2013 Achieve Product\/Market Fit <\/li>\n\n\n\n<li> Customer Creation \u2013 Drive Demand <\/li>\n\n\n\n<li> Company Building \u2013 Scale the Company <\/li>\n<\/ol>\n\n\n\n<p>Aribnb starts the pitch clearly stating the problem and the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-165eb04c\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span> <\/span>they provide:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1435\" height=\"480\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19462\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8.png 1435w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8-300x100.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8-768x257.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8-1024x343.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8-600x201.png 600w\" sizes=\"(max-width: 1435px) 100vw, 1435px\" \/><\/figure>\n\n\n\n<p>I really love that they are extremely straight forward, but their design is really poor.<\/p>\n\n\n\n<p>At his TED speech, &#8220;The future of early cancer detection&#8221;, Jorge Soto gives an outstanding demonstration on how to hook the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-a807196\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">audience<\/span> <\/span>with a relevant problem. In the first one and a half minutes of speech, he starts with an easy-to-follow story, and then reveals scary statistics based on which <span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><span id=\"urn:enhancement-ab87791\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/rule-of-three-writing-2\">third<\/span> <\/span>of the audience will be diagnosed with some type of cancer.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dm4fvbrMLPw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p>Trust me, he definitely got the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-c66024e0\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">audience<\/span>&#8216;s attention. In my opinion, the<\/span> <span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><span id=\"urn:enhancement-349700e2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">slide<\/span> <\/span>could have looked like: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-1024x578.jpg\" alt=\"\" class=\"wp-image-41829\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-1024x578.jpg 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-300x169.jpg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-768x433.jpg 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-1536x866.jpg 1536w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-2048x1155.jpg 2048w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You could even suggest the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-3229f61d\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span> <\/span>to intrigue your <span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><span id=\"urn:enhancement-14a5acbf\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">audience<\/span> <\/span>and to make them curious. The video about Digital Nomads from oDesk.com (formerly Upwork.com) includes a beautiful example of that:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1369\" height=\"653\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19466\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10.png 1369w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10-300x143.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10-768x366.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10-1024x488.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10-600x286.png 600w\" sizes=\"(max-width: 1369px) 100vw, 1369px\" \/><\/figure>\n\n\n\n<p>The video follows the perfect storytelling structure as it describes the problem first and makes it real. Then there is a transition part where a possible solution is imagined and finally the story goes through the solution stating that it will absolutely be the future.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Rl4OdW3huV8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/p><\/iframe><\/p>\n\n\n\n<p>The basics of storytelling teach you that every good story begins with a description of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What it is today<\/li>\n\n\n\n<li>What it could be tomorrow<\/li>\n<\/ul>\n\n\n\n<p>Learn how to leverage storytelling in your presentations: <strong>Forget slides, tell stories!<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practice<\/h3>\n\n\n\n<p>The problem\/solution part should be the beginning of every startup pitch deck. If you are able to hook the audience with a relevant problem and you can convince them that you have the best solution to it, you have already completed 90% of your work.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Suggested structure \u2013 Problem<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define the pain<br>(EG. 1M people die each month because of cancer)<\/li>\n\n\n\n<li>Why is it painful for people?<\/li>\n\n\n\n<li>How many people have this problem?Prove this is a problem<br>(EG. We already have 20k users using our platform)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Suggested structure \u2013 Solution<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do we offer?<\/li>\n\n\n\n<li>How do we solve the problem<\/li>\n\n\n\n<li>Why is this the best way?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a startup pitch deck &#8211; Market Opportunity<\/h2>\n\n\n\n<p>Most of the analyzed start pitch decks include the market potential for the proposed solution. The purpose of every business idea is to build a sustainable business over the specific solution. Therefore, you need to have enough room to develop the business and to acquire new customers. One might be wondering: is there a market for your idea? How big is it? This problem arises when you need to show the estimated figures, as rough estimates can be hard to trust. This section can often be forgotten or skipped because it&#8217;s hard to estimate, but it is absolutely crucial to support the potential of your idea.<\/p>\n\n\n\n<p>The following slide, from the official pitch deck of Airbnb, shows the funnel from the potential market to the penetrated market:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11.png\" alt=\"\" class=\"wp-image-12706\" width=\"624\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11.png 2560w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-1024x776.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-1536x1163.png 1536w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-300x227.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-768x582.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-600x454.png 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>Beginning with the total population, you can narrow down your market to be more specific:<\/p>\n\n\n\n<p><strong>Potential market: <\/strong>People interested in buying the product<\/p>\n\n\n\n<p><strong>Available market: <\/strong>People in the potential market who have enough money to buy the product<\/p>\n\n\n\n<p><strong>Qualified available market:<\/strong> People in the available market who legally are permitted to buy the product<\/p>\n\n\n\n<p><strong>Target market:<\/strong> People in the available market that you can serve<\/p>\n\n\n\n<p><strong>Penetrated market:<\/strong> People in the target market who purchased the product<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate9.png\" alt=\"startup pitch\" width=\"624\" title=\"startup pitch presentation\"\/><\/figure>\n\n\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">You do not need to go through each level in your startup pitch deck, but having the complete path can help you to focus on the right ones.<br><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n\n\n<p>Always include a slide to describe how many people could potentially adopt your solution, because it gives the investors an idea of the potential of your idea in quantitative terms. Refer to reliable sources if you can to support the figures.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Suggested structure:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target Audience: <\/strong>Who is your client?<\/li>\n\n\n\n<li><strong>Market size and growth rate<\/strong> (estimates): How big it is today and how big it is estimated to be tomorrow?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Competition<\/h2>\n\n\n\n<p>When I launched my startup (<a href=\"https:\/\/ekoodo.com\/\">https:\/\/ekoodo.com<\/a>) and I began pitching investors, I was totally scared about mentioning I had competitors locally and worldwide. With time and experience, I learned that having competitors is a good thing because it simply shows that there is a market for what you are doing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1060\" height=\"698\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13.jpeg\" alt=\"\" class=\"wp-image-12711\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13.jpeg 1060w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13-300x198.jpeg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13-768x506.jpeg 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13-1024x674.jpeg 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13-600x395.jpeg 600w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">The trick is:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><em>Better to be a small player in a valuable market than the unique one in a market that does not even exist.<\/em><\/span><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"395\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/14.png\" alt=\"\" class=\"wp-image-12716\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/14.png 600w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/14-300x198.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>To succeed in a valuable market, you need to be excellent at execution. Most people believe that developing the technology is always the hardest part. The truth is that execution really makes the difference. Do these names tell you something?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate12.png\" alt=\"startup pitch deck\"\/><\/figure>\n\n\n\n<p>Do they tell you something now?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate13.png\" alt=\"startup pitch deck\"\/><\/figure>\n\n\n\n<p>Google was not the first search engine out there, it was the one that exceeded in execution. The same example could be given for the famous social networks:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate14.png\" alt=\"startup pitch deck\" width=\"624\"\/><\/figure>\n\n\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><br><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate15.png\" alt=\"startup pitch deck\" width=\"624\" title=\"startup pitch presentation\"\/><\/figure>\n\n\n\n<p>Finally, be aware of your competition. You do not want to be asked about a competitor you do not know during a pitch presentation. This would show you are not even able to research your industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n\n\n<p>Don&#8217;t be scared to show your competitors. List the most relevant information, leverage their results to show that you have a great idea, and differentiate your idea with a positioning matrix:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"486\" height=\"350\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/03\/image10.png\" alt=\"\" class=\"wp-image-12647\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/03\/image10.png 486w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/03\/image10-300x216.png 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/figure>\n\n\n\n<p>Another example of competition matrix comes from the Linkedin series B startup pitch deck:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate17.png\" alt=\"startup pitch deck\" title=\"startup pitch presentation\"\/><\/figure>\n\n\n\n<p>You need to tell investors that your startup acts in the same market as your competitors, but you need to convince them that your positioning is different. Tell them more about your killer execution strategy, why it is special and why it will succeed where the other did not. Finally, convince them you can really make it happen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Suggested structure<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Main competitors, entry barriers, main market dynamics, important competitive factors (competition chart)<\/li>\n\n\n\n<li>Competitive positioning (kind of product\/service, price, clients, channels)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Business model<\/h2>\n\n\n\n<p>This part answers the question, &#8220;How do we make money?&#8221; The business model slide is always present in the recommended influencer&#8217;s startup pitch deck structures, and is always present in real pitch decks. If you are asking for money from investors, you need to give more money back in the future. This is the basic of every investment. Therefore, it is very important to show investors your ability to make money out of your project. If you have a proven business model that works already, you can also show results achieved so far, like they do in WeWork:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"870\" height=\"664\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21.png\" alt=\"\" class=\"wp-image-41832\" title=\"creating a pitch deck\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21.png 870w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21-300x229.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21-768x586.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21-600x458.png 600w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<p>Generally speaking I&#8217;d prefer you not to show tables in your PowerPoint pitch. However, if you really need to, then at least work smartly embedding storytelling in the communication sequence. If you want to learn how to do so check the guide I wrote about how to <a href=\"https:\/\/mauriziolacava.com\/presenting-data-in-powerpoint\/\">presenting data in PowerPoint<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n\n\n<p>This is a must-have slide. Always include the business model section to show investors how you make money. My recommendation is to make it as simple as possible so they can immediately understand your money machine. Linkedin, for example, lists the 3 business model in a clear and direct way.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate19.png\" alt=\"startup pitch deck\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Suggested structure<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do we make money?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Team<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><em>A bad team with a brilliant idea will go nowhere. A brilliant team with a bad idea can always make it work.<\/em><\/span><\/p>\n<\/blockquote>\n\n\n\n<p>In the startup world, team is everything. If you do not have a killer team to showcase, then you&#8217;d probably better quit the venture as it will never be funded and it will likely never work. If you take a look at the influencer&#8217;s recommendations, everybody includes a slide named &#8220;team&#8221;. Show the faces of your teammates, show the hierarchy of your organization, and show relevant roles and past experiences of each member. Demonstrate that the team covers the minimum requirements to succeed. You need to convince investors that you built a team based on careful requirement-skill matching analysis.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"864\" height=\"497\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23.png\" alt=\"startup pitch\" class=\"wp-image-12980\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23.png 864w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23-300x173.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23-768x442.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23-600x345.png 600w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<p>If you want to build an e-Commerce startup, you&#8217;d better demonstrate that you have a coder in your company. Go into detail and show everybody with his own specific skill: User Experience Designer, User Interface designer, a backend and a frontend developer.<\/p>\n\n\n\n<p>Let us inspire by the two team slides from Linkedin and Buffer (two of the pitch decks part of our analysis). You can see they give you information about why a person should be part of the team. In the Linkedin slide, they justify the presence of each team member based on past experiences, while in Buffer&#8217;s one, they tell you what each team member has achieved so far in the company.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate21.png\" alt=\"startup pitch deck\" title=\"investor pitch deck template\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate22.png\" alt=\"startup pitch deck\" title=\"startup pitch template\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n\n\n<p>A nice tip to include in your Startup pitch presentation is to insert a slide to describe your team. Be sure the slide gives all the information about why each team member was chosen to be part of the company. Moreover, I suggest you include a small nice picture of each team member in order to make the pitch feel more personal.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/2-1024x526.png\" alt=\"\" class=\"wp-image-6504\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Suggested structure<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name, qualification (+ picture)<\/li>\n\n\n\n<li>Relevant experiences (no more than 2 lines)<\/li>\n\n\n\n<li>Directors and Advisors<\/li>\n\n\n\n<li>Investors\/shareholders<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Fundraising request<\/h2>\n\n\n\n<p>This section seems to be missing in most of the analyzed presentations from real pitches. You can find it instead in the recommended pitch structures from influencers. This might happen because, as it is a sensitive part, it might have been removed from the pitch decks available on the internet not to disclose information about the company valuation.<\/p>\n\n\n\n<p>I believe this is a crucial part that you can&#8217;t miss in your pitch deck. This part is the final call to action to your investors. It&#8217;s like the &#8220;so what&#8221; at the end of the meeting. This part is the reason why you are pitching investors and this will give youthe chance to quantify your request. You do not want to finish your presentation and be asked by the investors, &#8220;Okay, interesting story. So, why have you pitched us?&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/03\/21-scaled.jpg\" alt=\"\" class=\"wp-image-12623\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n\n\n<p>Make it crystal clear how much you seek to raise and be ready to discuss how much of the company you are ready to give over for it. Remember that showing a big number to the investors might scare them, so contextualize it. Show funding allocation and tell investors how you will spend their money:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28.png\" alt=\"\" class=\"wp-image-12721\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28.png 2560w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-1536x864.png 1536w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-300x169.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-768x432.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-1024x576.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-600x337.png 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>Funding allocation will give investors a general understanding of what they are paying for. Based on their experience, they might agree or disagree, but you can discuss a more accurate feedback about a specific part of the full budget.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Suggested structure<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How much do we need?<\/li>\n\n\n\n<li>How will we allocate the funds?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a pitch deck &#8211; Design &amp; Communication<\/h2>\n\n\n\n<p>Design does not mean making slides look better. Rather, it is the concept of combining elements to achieve a better communication.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><em>Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.<\/em><\/span><\/p>\n<cite><em>Charles Eames<\/em><\/cite><\/blockquote>\n\n\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><a href=\"https:\/\/shop.mauriziolacava.com\/design\/\">Design<\/a> is the concept of combining elements to achieve a better communication.<\/span><\/p>\n\n\n\n<p>G. Reynolds said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><em>Design is about people creating solutions that help or improve the lives of other people.<\/em><\/span><\/p>\n<\/blockquote>\n\n\n\n<p>Artists follow their impulse and create whatever they need to express. Designers follow their user&#8217;s needs and work in business environments to solve problems from the user&#8217;s standpoint.<\/p>\n\n\n\n<p>When you pitch investors, you have very few minutes to convince them to fund your venture, so you absolutely need to hit them with your message. That is why Presentation Design is widely used in the startup world, because that small pitch deck is often worth millions of dollars.<\/p>\n\n\n\n<p>Below is an example of startup pitch deck I developed for my startup.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/mauriziolacava.com\/project\/startup-pitch-presentation-for-fund-raising-ekoodo-com\/\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate26.png\" alt=\"startup pitch\" title=\"free pitch deck template\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Creating a startup pitch deck &#8211; Who can make a well designed startup pitch presentation?<\/h3>\n\n\n\n<p>Entrepreneurs often have all the disordered information, but they do not know what to say first and how to display information in an effective way. On the other hand, graphic designers are very good with digital graphics so they can make custom appealing designs for your presentations, but they will deal with it as though they are making the layout of a book or designing flyers. The Presentation designer is somebody who has the business skills to understand and reshape the information in the most effective architecture. He can also make a beautiful design, to create the effective, appealing startup pitch presentation to hit investors with a message that will stick in their minds forever.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion &#8211; it&#8217;s time to create your startup pitch deck presentation<\/h2>\n\n\n\n<p>We analyzed many sources of information, spanning from real pitches of famous ventures to recommendations of leading influencers. Based on the analysis and on my personal experience of hundreds of startup pitch decks designed for my clients around the world, I would recommend the following startup pitch presentation structure:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Elevator pitch<\/li>\n\n\n\n<li>Problem<\/li>\n\n\n\n<li>Solution<\/li>\n\n\n\n<li>Market size<\/li>\n\n\n\n<li>Business Model<\/li>\n\n\n\n<li>Traction<\/li>\n\n\n\n<li>Competition<\/li>\n\n\n\n<li>Go to market<\/li>\n\n\n\n<li>Team<\/li>\n\n\n\n<li>Financial projection<\/li>\n\n\n\n<li>CTA Funding request<\/li>\n\n\n\n<li>Roadmap<\/li>\n\n\n\n<li>Contact<\/li>\n<\/ol>\n\n\n\n<p>I put all the information together in a <strong>free pitch deck template<\/strong> that I named the <strong>Investor Pitch Canvas<\/strong>.<\/p>\n\n\n\n<p>The Canvas includes all the information you need to include in your startup pitch presentation to stand out in front of your investors. Stop waiting, begin creating your killer pitch deck now!<\/p>\n\n\n\n<p>How to use the <strong>Investor Pitch Canvas<\/strong>?<\/p>\n\n\n\n<p>Learn all you need to know on how to effectively pitch your investors through my latest book &#8211; <a href=\"https:\/\/shop.mauriziolacava.com\/en\/books\/startup-pitch-presentation\/\">Startup Pitch Presentation &#8211; Create a brilliant startup pitch and win investor&#8217;s funding.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SOURCES<\/h2>\n\n\n\n<p><a href=\"https:\/\/mauriziolacava.com\/lean-presentation-design-blog\/the-ultimate-startup-pitch-structure-to-present-your-idea-and-get-funded\/\">The ultimate startup pitch structure to present your idea and get funded<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/mashable.com\/2011\/06\/24\/startup-pitch-presentation\/?europe=true\" target=\"_blank\" rel=\"noopener noreferrer\">10 Things to include in your Startup Pitch Presentation<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/graphicriver.net\/item\/startup-pitch-presentation\/15212639\" target=\"_blank\" rel=\"noopener noreferrer\">Startup Pitch presentation<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/cubicleninjas.com\/2018\/02\/28\/pitch-presentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">30 Startup pitch presentation deck<\/a>s<\/p>\n\n\n\n<p><a href=\"https:\/\/www.slideshare.net\/ClimateKIC\/caala-startup-pitch-presentation\" target=\"_blank\" rel=\"noopener noreferrer\">Caala Startup Pitch presentation<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/elements.envato.com\/fintech-startup-pitch-deck-presentation-BB8RB9\" target=\"_blank\" rel=\"noopener noreferrer\">Fintech Startup pitch presentation&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/mashable.com\/2011\/06\/24\/startup-pitch-presentation\/?europe=true#BAu.4siKikqj\" target=\"_blank\" rel=\"noopener noreferrer\">Startup Pitch Presentation<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/7-things-include-your-startup-pitch-presentation-marie-weijler\" target=\"_blank\" rel=\"noopener noreferrer\">7 Things to Include in Your Startup Pitch Presentation<\/a><\/p>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/www.startups.co\/articles\/the-perfect-startup-pitch-presentation\" target=\"_blank\">The perfect Startup Pitch presentation&nbsp;<\/a><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>The timer starts now. You have your startup pitch-deck presentation and a few minutes to convince your investors that your startup idea is worth their time and money.<\/p>\n","protected":false},"author":2,"featured_media":12467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-1803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-presentation-resources","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Startup Pitch deck: the ultimate guide to create a startup pitch presentation<\/title>\n<meta name=\"description\" content=\"Startup Pitch deck - Learn investors want to see in you startup pitch presentation and how to effectively present them in order to get funded\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate guide to create a brilliant startup pitch presentation\" \/>\n<meta property=\"og:description\" content=\"Your mistake is to assume that if you have a 60-minute meeting, you get 60-minutes&#039; worth of attention. With an oustdanting startup pitch presentation instead\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/\" \/>\n<meta property=\"og:site_name\" content=\"MLC Presentation Design Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leanpresentationdesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-24T13:19:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T16:14:34+00:00\" \/>\n<meta name=\"author\" content=\"Maurizio La Cava\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Startup Pitch deck: the ultimate guide to create a brilliant startup pitch presentation\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png\" \/>\n<meta name=\"twitter:creator\" content=\"@maurizio_lacava\" \/>\n<meta name=\"twitter:site\" content=\"@maurizio_lacava\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maurizio La Cava\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/\"},\"author\":{\"name\":\"Maurizio La Cava\",\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/#\\\/schema\\\/person\\\/60c18dd5ac75b5c444e35291cf24e224\"},\"headline\":\"Startup Pitch deck: the ultimate guide to create a brilliant startup pitch presentation\",\"datePublished\":\"2019-08-24T13:19:29+00:00\",\"dateModified\":\"2023-10-19T16:14:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/\"},\"wordCount\":3334,\"commentCount\":21,\"image\":{\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/BLOG-1_Startup-pitch-deck.png\",\"articleSection\":[\"Presentation Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/\",\"url\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/\",\"name\":\"Startup Pitch deck: the ultimate guide to create a startup pitch presentation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/BLOG-1_Startup-pitch-deck.png\",\"datePublished\":\"2019-08-24T13:19:29+00:00\",\"dateModified\":\"2023-10-19T16:14:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/#\\\/schema\\\/person\\\/60c18dd5ac75b5c444e35291cf24e224\"},\"description\":\"Startup Pitch deck - Learn investors want to see in you startup pitch presentation and how to effectively present them in order to get funded\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/BLOG-1_Startup-pitch-deck.png\",\"contentUrl\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/BLOG-1_Startup-pitch-deck.png\",\"width\":894,\"height\":673},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startup Pitch deck: the ultimate guide to create a brilliant startup pitch presentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/\",\"name\":\"MLC Presentation Design Consulting\",\"description\":\"Lean Presentation Design services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/en\\\/#\\\/schema\\\/person\\\/60c18dd5ac75b5c444e35291cf24e224\",\"name\":\"Maurizio La Cava\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88488f2556664440e923db216cea94fd7ca1ea61499c71dca6019dbf0b7b9e4e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88488f2556664440e923db216cea94fd7ca1ea61499c71dca6019dbf0b7b9e4e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88488f2556664440e923db216cea94fd7ca1ea61499c71dca6019dbf0b7b9e4e?s=96&d=mm&r=g\",\"caption\":\"Maurizio La Cava\"},\"description\":\"Presentation Strategist, Founder of the Lean Presentation Design Methodology, Professor of Presentation Strategies, Startup Pitch Coach, Public speaker, CEO at MLC Presentation Design Consulting . Author of: Lean Presentation Design and Startup Pitch, Startup Pitch Strategist at Polihub.\",\"sameAs\":[\"http:\\\/\\\/mauriziolacava.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Startup Pitch deck: the ultimate guide to create a startup pitch presentation","description":"Startup Pitch deck - Learn investors want to see in you startup pitch presentation and how to effectively present them in order to get funded","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/","og_locale":"en_US","og_type":"article","og_title":"The Ultimate guide to create a brilliant startup pitch presentation","og_description":"Your mistake is to assume that if you have a 60-minute meeting, you get 60-minutes' worth of attention. With an oustdanting startup pitch presentation instead","og_url":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/","og_site_name":"MLC Presentation Design Consulting","article_publisher":"https:\/\/www.facebook.com\/leanpresentationdesign\/","article_published_time":"2019-08-24T13:19:29+00:00","article_modified_time":"2023-10-19T16:14:34+00:00","author":"Maurizio La Cava","twitter_card":"summary_large_image","twitter_title":"Startup Pitch deck: the ultimate guide to create a brilliant startup pitch presentation","twitter_image":"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png","twitter_creator":"@maurizio_lacava","twitter_site":"@maurizio_lacava","twitter_misc":{"Written by":"Maurizio La Cava","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/#article","isPartOf":{"@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/"},"author":{"name":"Maurizio La Cava","@id":"https:\/\/shop.mauriziolacava.com\/en\/#\/schema\/person\/60c18dd5ac75b5c444e35291cf24e224"},"headline":"Startup Pitch deck: the ultimate guide to create a brilliant startup pitch presentation","datePublished":"2019-08-24T13:19:29+00:00","dateModified":"2023-10-19T16:14:34+00:00","mainEntityOfPage":{"@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/"},"wordCount":3334,"commentCount":21,"image":{"@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/#primaryimage"},"thumbnailUrl":"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png","articleSection":["Presentation Resources"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/","url":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/","name":"Startup Pitch deck: the ultimate guide to create a startup pitch presentation","isPartOf":{"@id":"https:\/\/shop.mauriziolacava.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/#primaryimage"},"image":{"@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/#primaryimage"},"thumbnailUrl":"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png","datePublished":"2019-08-24T13:19:29+00:00","dateModified":"2023-10-19T16:14:34+00:00","author":{"@id":"https:\/\/shop.mauriziolacava.com\/en\/#\/schema\/person\/60c18dd5ac75b5c444e35291cf24e224"},"description":"Startup Pitch deck - Learn investors want to see in you startup pitch presentation and how to effectively present them in order to get funded","breadcrumb":{"@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/#primaryimage","url":"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png","contentUrl":"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png","width":894,"height":673},{"@type":"BreadcrumbList","@id":"https:\/\/shop.mauriziolacava.com\/en\/the-ultimate-guide-to-creating-a-brilliant-startup-pitch-presentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shop.mauriziolacava.com\/en\/"},{"@type":"ListItem","position":2,"name":"Startup Pitch deck: the ultimate guide to create a brilliant startup pitch presentation"}]},{"@type":"WebSite","@id":"https:\/\/shop.mauriziolacava.com\/en\/#website","url":"https:\/\/shop.mauriziolacava.com\/en\/","name":"MLC Presentation Design Consulting","description":"Lean Presentation Design services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shop.mauriziolacava.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/shop.mauriziolacava.com\/en\/#\/schema\/person\/60c18dd5ac75b5c444e35291cf24e224","name":"Maurizio La Cava","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/88488f2556664440e923db216cea94fd7ca1ea61499c71dca6019dbf0b7b9e4e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/88488f2556664440e923db216cea94fd7ca1ea61499c71dca6019dbf0b7b9e4e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/88488f2556664440e923db216cea94fd7ca1ea61499c71dca6019dbf0b7b9e4e?s=96&d=mm&r=g","caption":"Maurizio La Cava"},"description":"Presentation Strategist, Founder of the Lean Presentation Design Methodology, Professor of Presentation Strategies, Startup Pitch Coach, Public speaker, CEO at MLC Presentation Design Consulting . Author of: Lean Presentation Design and Startup Pitch, Startup Pitch Strategist at Polihub.","sameAs":["http:\/\/mauriziolacava.com"]}]}},"uagb_featured_image_src":{"full":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png",894,673,false],"thumbnail":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck-150x150.png",150,150,true],"medium":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck-300x226.png",300,226,true],"medium_large":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck-768x578.png",768,578,true],"large":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png",894,673,false],"1536x1536":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png",894,673,false],"2048x2048":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png",894,673,false],"blog_sidebar_thumb":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png",80,60,false],"blog_sidebar_thumb_big":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck.png",180,135,false],"woocommerce_thumbnail":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck-300x300.png",300,300,true],"woocommerce_single":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck-600x452.png",600,452,true],"woocommerce_gallery_thumbnail":["https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG-1_Startup-pitch-deck-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"Maurizio La Cava","author_link":"https:\/\/shop.mauriziolacava.com\/en\/author\/mauriziolacava\/"},"uagb_comment_info":21,"uagb_excerpt":"The timer starts now. You have your startup pitch-deck presentation and a few minutes to convince your investors that your startup idea is worth their time and money.","_links":{"self":[{"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/comments?post=1803"}],"version-history":[{"count":0,"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/posts\/1803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/media\/12467"}],"wp:attachment":[{"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/media?parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/categories?post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shop.mauriziolacava.com\/en\/wp-json\/wp\/v2\/tags?post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}