{"id":8754,"date":"2018-09-07T09:51:26","date_gmt":"2018-09-07T09:51:26","guid":{"rendered":"https:\/\/mauriziolacava.com\/?p=8754"},"modified":"2021-07-22T10:45:35","modified_gmt":"2021-07-22T10:45:35","slug":"images-functions-in-powerpoint-presentations","status":"publish","type":"post","link":"https:\/\/shop.mauriziolacava.com\/en\/images-functions-in-powerpoint-presentations\/","title":{"rendered":"The 3 key functions of images in PowerPoint presentations"},"content":{"rendered":"\n<p>In my experience, there are <strong>three reasons<\/strong> why I suggest that you <strong>visualize<\/strong> the <strong>concepts<\/strong> with images in PowerPoint <span id=\"urn:enhancement-5d4317eb\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/presentation\">presentations<\/span>:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The images in PowerPoint presentations minimize the cognitive effort necessary to understand a concept<\/h2>\n\n\n\n<p>Do you remember the example I was doing when you read the description of the circle and then you see the <span id=\"urn:enhancement-db214acd\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> of a circle?<\/p>\n\n\n\n<p>The images, if used properly, allow your audience to <strong>immediately understand your message<\/strong>.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"The Power of Using Pictures in Presentations\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BezetaAhnw4?start=132&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/shop.mauriziolacava.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>This will allow you to <strong>unleash a dynamic constructive relationship<\/strong> with your <span id=\"urn:enhancement-1af23076\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/slide\">slides<\/span> during your <span id=\"urn:enhancement-fb747802\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/presentation\">presentation<\/span>.<\/p>\n\n\n\n<p>In fact, the attention of your audience will depend on your <span id=\"urn:enhancement-9f0b5a40\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/slide\">slide<\/span> made with visual attractions thanks to the help of images. Their attention will quickly return to you.<\/p>\n\n\n\n<p>Remember, it is essential that people watch over you most of the time (learn everything about <a href=\"https:\/\/mauriziolacava.com\/eye-path-control-for-presentations\/\" target=\"_blank\" rel=\"noopener noreferrer\">eye path control for presentations<\/a>).<\/p>\n\n\n\n<p>If I had to indicate a percentage, I would say that I like that people look at <strong>you 80% of the time<\/strong> and&nbsp; <strong>20%<\/strong> of the time remaining<strong> to your <span id=\"urn:enhancement-20803408\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/slide\">slides<\/span><\/strong>. That short moments would serve the audience to visualize what you are saying.<\/p>\n\n\n\n<p>Thanks to a skillful use of images, you can <strong>communicate<\/strong> your message <strong>more quickly,<\/strong>&nbsp;minimizing every effort for your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Images in PowerPoint presentations trigger emotions in people<\/h2>\n\n\n\n<p><strong><span id=\"urn:enhancement-1be558e0\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">Images<\/span><\/strong> have the power to <strong>excite people<\/strong> and the moments in which we get excited are imprinted in our lives.<\/p>\n\n\n\n<p>If I ask what you did on a certain day last year, the chances that you would not know how to respond are high.<\/p>\n\n\n\n<p>If, on the other hand, I ask you how you celebrated your last birthday, I&#8217;m sure you could answer me perfectly.<\/p>\n\n\n\n<p>Do you want to see some <a href=\"https:\/\/snip.ly\/0ul5xr\" target=\"_blank\" rel=\"noopener noreferrer\">types of images that can excite<\/a>? Read the next paragraph.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Images that portray people (portraits)<\/h3>\n\n\n\n<p>At this point I can\u2019t fail to mention the Afghan girl of Steve McCurry, who, the first time he saw her, he said: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Immediately I noticed that little girl &#8230; She had an intense and tormented expression and an incredibly penetrating look.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"650\" height=\"364\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/1-5.png\" alt=\"images in PowerPoint presentations\" class=\"wp-image-13609\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/1-5.png 650w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/1-5-300x168.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/1-5-600x336.png 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>I&#8217;m sure you&#8217;ve seen this girl, after all, she&#8217;s practically been around the world, after the publication on the cover of National Geographic in June 1985.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"350\" height=\"507\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/2-4.png\" alt=\"\" class=\"wp-image-13614\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/2-4.png 350w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/2-4-207x300.png 207w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<p>This <span id=\"urn:enhancement-9581d6f5\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> has become the<strong> symbol of the suffering of the Afghan<\/strong> conflicts at the eighties and it is thanks to its emotional power that has existed throughout the world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Images of animals and children<\/h3>\n\n\n\n<p>Do you know the <strong>trending of kittens or viral dogs<\/strong>? <\/p>\n\n\n\n<p>Here, images of cats, kittens, dogs and puppies in general have an <strong>incredible emotional influence<\/strong> in people.<\/p>\n\n\n\n<p>These small pests hit us when they seem to take on human behavior, as in the examples below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/3-4.png\" alt=\"images in powerpoint\" class=\"wp-image-13550\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/3-4.png 700w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/3-4-300x168.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/3-4-600x337.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Those animals hit us in the heart when they are small and damn soft.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/4-2.png\" alt=\"images in presentations\" class=\"wp-image-13555\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/4-2.png 700w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/4-2-300x168.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/4-2-600x337.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Not to mention then when they look at us with those <strong>languid <span id=\"urn:enhancement-1049425f\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/human_eye\">eyes<\/span><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/5-3.png\" alt=\"powerpoint images\" class=\"wp-image-13560\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/5-3.png 700w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/5-3-300x168.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/5-3-600x337.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>As we said, the same applies to children.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/6-2.png\" alt=\"images in powerpoint\" class=\"wp-image-13565\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/6-2.png 700w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/6-2-300x168.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/6-2-600x337.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Have you ever wondered if there is a scientific explanation behind our emotional reactions?<\/p>\n\n\n\n<p>According to Konrad Lorenz, there is a<strong> pattern of elements that naturally inspire our tenderness<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Wide forehead<\/li><li>Large eyes<\/li><li>Round forms<\/li><li>Body bigger than the head<\/li><li>Rounded body<\/li><li>Smoothness<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"806\" height=\"376\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_3-Key-Functions-Images_7.png\" alt=\"\" class=\"wp-image-18846\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_3-Key-Functions-Images_7.png 806w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_3-Key-Functions-Images_7-300x140.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_3-Key-Functions-Images_7-768x358.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_3-Key-Functions-Images_7-600x280.png 600w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure>\n\n\n<p><iframe loading=\"lazy\" title=\"The science of cuteness\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MqX2IzzVAcU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/shop.mauriziolacava.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Presentation images that inspire you<\/h3>\n\n\n\n<p>The <span id=\"urn:enhancement-7192541f\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">images<\/span> that portray incredible landscapes, outdoor sports and high loads of inspiration generate a strong emotional involvement.<\/p>\n\n\n\n<p>I will show you some examples that I have compiled for this article: <strong><span id=\"urn:enhancement-2fce6986\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">Images<\/span> that inspire<\/strong><\/p>\n\n\n\n<p>These <strong><span id=\"urn:enhancement-2bffcf7a\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">images<\/span> are perfect for building very powerful <span id=\"urn:enhancement-9ae1a4de\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/slide\">slides<\/span>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"289\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/13.png\" alt=\"\" class=\"wp-image-13597\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/13.png 800w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/13-300x108.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/13-768x277.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/13-600x217.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Presentation images that portrait expressions of happiness<\/h3>\n\n\n\n<p>You will have heard that the <strong>smile is contagious<\/strong>, the same applies to <span id=\"urn:enhancement-c49730a4\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">images<\/span> that portray smiling or visibly happy people.<\/p>\n\n\n\n<p>Body language has the ability to<strong> transmit emotions<\/strong> from person to person.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"357\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/14.png\" alt=\"\" class=\"wp-image-13602\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/14.png 800w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/14-300x134.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/14-768x343.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/14-600x268.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sculpt humans&#8217; memory<\/h2>\n\n\n\n<p>The <strong>information transmitted by the images<\/strong> to people <strong>is remembered longer<\/strong> than the information transmitted orally or in writing.<\/p>\n\n\n\n<p>This is how the famous <a rel=\"noopener noreferrer\" href=\"https:\/\/snip.ly\/rflnoz\" target=\"_blank\">Picture Superiority Effect<\/a> is valid if a person is exposed to the <span id=\"urn:enhancement-972fa01b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> for at least 30 seconds.<\/p>\n\n\n\n<p>Statistically, if a person exposed to textual information, after three days will only remember 10% while, if the information is presented through images, <strong>after 3 days he will remember up to 65% of the information<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1670\" height=\"937\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/12-1.jpg\" alt=\"\" class=\"wp-image-13590\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/12-1.jpg 1670w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/12-1-1536x862.jpg 1536w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/12-1-300x168.jpg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/12-1-768x431.jpg 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/12-1-1024x575.jpg 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2018\/09\/12-1-600x337.jpg 600w\" sizes=\"(max-width: 1670px) 100vw, 1670px\" \/><\/figure>\n\n\n<p><iframe loading=\"lazy\" title=\"Picture Superiority Effect\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cLLDUyy8utY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/shop.mauriziolacava.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>The Picture Superiority Effect of the <span id=\"urn:enhancement-bee5d336\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> has been widely used in the world of advertising for decades.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>The image is the most important element<\/strong> of the advertising structure of a magazine, both for the business and for the final consumers.<\/p><\/blockquote>\n\n\n\n<p>The messages represented through an <span id=\"urn:enhancement-370ee365\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> are increasingly effective for people, in conditions in which the public was not specially prepared for the action and was not prepared to process the information from a semantic point of view.<\/p>\n\n\n\n<p>In addition, <strong>visual ads require less exposure<\/strong> time and <strong>are remembered longer<\/strong> <a href=\"https:\/\/snip.ly\/ggmi39\" target=\"_blank\" rel=\"noopener noreferrer\">(Childers &amp; Houston, 1984).<\/a><\/p>\n\n\n\n<p>After all, we know that the brain stores images. If a concept is shown textually, the brain must visualize it and then store the visual material that is constructed. If, on the other hand, the visual material is supplied ready, the brain only has to store it.<\/p>\n\n\n\n<p>This means that all the energy will be used for storing the memory that will last the longest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Go back:&nbsp;<a href=\"https:\/\/shop.mauriziolacava.com\/en\/presentation-design-technique\/free-images-for-powerpoint-presentations\/\">HOW TO USE FREE IMAGES FOR POWERPOINT PRESENTATIONS: THE DEFINITIVE GUIDE<\/a><\/h2>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Do you remember the example I was doing when you read the description of the circle and then you see the image of a circle?<\/p>\n","protected":false},"author":2,"featured_media":12542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-8754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-presentation-design-technique","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v27.9) - 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