{"id":8827,"date":"2018-09-07T16:06:58","date_gmt":"2018-09-07T16:06:58","guid":{"rendered":"https:\/\/mauriziolacava.com\/?p=8827"},"modified":"2021-07-22T10:38:30","modified_gmt":"2021-07-22T10:38:30","slug":"image-formats-for-presentations","status":"publish","type":"post","link":"https:\/\/shop.mauriziolacava.com\/en\/image-formats-for-presentations\/","title":{"rendered":"Image formats for presentations JPEG vs. PNG vs. GIF"},"content":{"rendered":"\n<div class=\"wp-block-group post-lead-pdf\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>DON&#8217;T HAVE TIME TO READ THE ARTICLE? DON&#8217;T WORRY, LET ME SEND YOU A COPY<\/p>\n\n\n<div class='_form_113'><\/div><script type='text\/javascript' src='https:\/\/mlcpresentationdesign.activehosted.com\/f\/embed.php?static=0&id=113&69FF736775761&nostyles=1&preview=0'><\/script>\n<\/div><\/div>\n\n\n\n<p>So far I&#8217;ve told you about where to find beautiful <span id=\"urn:enhancement-cf165a56\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">images<\/span> for your <span id=\"urn:enhancement-a28cf79c\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/presentation\">presentations<\/span>, but we have not mentioned that <strong>not all the <span id=\"urn:enhancement-322ea39\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> formats and files are the same.<\/strong><\/p>\n\n\n\n<p>I would like to share with you the <strong>three <span id=\"urn:enhancement-43ca28f2\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> formats I use in my <span id=\"urn:enhancement-4c343fd3\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/presentation\">presentations<\/span><\/strong> to understand what the main differences are and when to use one over another.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>JPEG &#8211; Joint Photographic Experts Group<\/strong><\/h2>\n\n\n\n<p>One of the <span id=\"urn:enhancement-869eb21e\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image_file_formats\">Image formats<\/span> commonly used, widely used in the world of photography.<\/p>\n\n\n\n<p>It has a compression algorithm that reduces the size of an <span id=\"urn:enhancement-2e375099\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span>, on average, 1\/10 of the original size.<\/p>\n\n\n\n<p>In summary, the JPEG compression algorithm is based on the fusion of pixels that resemble each other. <\/p>\n\n\n\n<p>For this reason, it is a file that significantly <strong>reduces the quality of the <span id=\"urn:enhancement-7bccd49a\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span><\/strong> with the advantage of weight and, therefore, can\u2019t be used to store <span id=\"urn:enhancement-3274dd76\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image_compression\">images<\/span> because, once <span id=\"urn:enhancement-7e325432\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image_compression\">compressed<\/span>, it can\u2019t go back.<\/p>\n\n\n\n<p>In <span id=\"urn:enhancement-f7ca0d40\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/presentation\">presentations<\/span>, JPEG is <strong>good for photographs<\/strong>, but it is <strong>not good for graphics<\/strong> (lines, typography, drawings, etc&#8230;) because it tends to granulate the edges.<\/p>\n\n\n\n<p>Finally, JPEG is an <span id=\"urn:enhancement-d90c0c7a\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> that lives on a level, so it will always have a white background that could create the problems that are seen above when we talk about transparent and non-transparent <span id=\"urn:enhancement-d71988a8\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image_compression\">images<\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PNG &#8211; Portable Network Graphics<\/strong><\/h2>\n\n\n\n<p>This <span id=\"urn:enhancement-4161d05b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> format is based on <a href=\"https:\/\/www.orpalis.com\/blog\/lzw-three-graphics-file-formats\/\">the LSW compression algorithm<\/a> which, unlike JPEG <span id=\"urn:enhancement-3114dbe0\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image_compression\">compression<\/span>, works without losing the initial information.<\/p>\n\n\n\n<p>Therefore, a PNG file <strong>compresses<\/strong> the <span id=\"urn:enhancement-89e38b0a\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> <strong>without losing the details of the original<\/strong>, which may not be displayed on the screen, but which can certainly be recovered by graphically editing the file.<\/p>\n\n\n\n<p>For <span id=\"urn:enhancement-229b0ff7\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/presentation\">presentations<\/span>, the most interesting feature of PNG is that it supports the transparent background layer, so you can get photos with transparent background thanks to this format, which I know from now on that you will adopt as the only format of your <span id=\"urn:enhancement-e9a76efe\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/presentation\">presentations<\/span>.<\/p>\n\n\n\n<p>I use PNG every time I present a logo in SlideMaster, work with the icon (unless you can use them in SVG or EPS, of course &#8211; see the definitive guide for the use of icons in <span id=\"urn:enhancement-863967cd\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/microsoft_powerpoint\">PowerPoint<\/span>), or <span id=\"urn:enhancement-abffb935\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">images<\/span> that should have a transparent background.<\/p>\n\n\n\n<p>In conclusion, the PNG does not present a risk of blurry images over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GIF &#8211; Graphical Interchange Format<\/strong><\/h2>\n\n\n\n<p>Very<strong> low quality<\/strong> <span id=\"urn:enhancement-1dad151d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> format that allows you to store 8 bits per pixel for a total of 256 colors per <span id=\"urn:enhancement-5055011e\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">image<\/span> compared to 16 million JPEGs that reach the limits of what the human <span id=\"urn:enhancement-d744465c\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/human_eye\">eye<\/span> can see.<\/p>\n\n\n\n<p>The GIF was born as a specific format for the web in the 80s. Therefore, taking into account the needs related to the band, it made his work perfectly given the minimum weight.<\/p>\n\n\n\n<p>The reason why everyone knows this format is because it allows you to store multiple images in sequence by creating small animations that are often used in social networks.<\/p>\n\n\n\n<p>Do not think of GIF as a poor loop <strong>animation<\/strong>, because you can get a really interesting work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"506\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_Image-Formats_1.gif\" alt=\"\" class=\"wp-image-18787\"\/><\/figure>\n\n\n\n<p>If, when inserting a GIF, in <span id=\"urn:enhancement-aa55ded\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/microsoft_powerpoint\">PowerPoint<\/span> you do not see that it comes to life, do not worry, it&#8217;s normal. In fact, <span id=\"urn:enhancement-40c337b7\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/microsoft_powerpoint\">PowerPoint<\/span> reads animated GIF only in <span id=\"urn:enhancement-beba3351\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/presentation\">presentation<\/span> mode.<\/p>\n\n\n\n<p>Therefore, always check the slide show mode where you placed the GIF to see if it works correctly.<\/p>\n\n\n\n<p>GIFs can usually be downloaded from Google <span id=\"urn:enhancement-7917cdd7\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/image\">Images<\/span> or from portals such as <a href=\"https:\/\/giphy.com\/\">giphy<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1364\" height=\"909\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_Image-Formats_2.jpg\" alt=\"\" class=\"wp-image-18789\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_Image-Formats_2.jpg 1364w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_Image-Formats_2-300x200.jpg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_Image-Formats_2-768x512.jpg 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_Image-Formats_2-1024x682.jpg 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/05\/BLOG_Image-Formats_2-600x400.jpg 600w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">GO BACK:&nbsp;<a href=\"https:\/\/shop.mauriziolacava.com\/en\/presentation-design-technique\/free-images-for-powerpoint-presentations\/\">HOW TO USE FREE IMAGES FOR POWERPOINT PRESENTATIONS: THE DEFINITIVE GUIDE<\/a><\/h3>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>So far I&#8217;ve told you about where to find beautiful images for your presentations, but we have not mentioned that not all the image formats and files are the same.<\/p>\n","protected":false},"author":2,"featured_media":12524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-8827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-presentation-design-technique","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Image formats for presentations JPEG vs. PNG vs. GIF - MLC Presentation Design Consulting<\/title>\n<meta name=\"description\" content=\"Different image types have different uses. 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