{"id":40481,"date":"2023-08-09T16:36:00","date_gmt":"2023-08-09T16:36:00","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/books\/startup-pitch-2\/"},"modified":"2023-10-18T15:24:51","modified_gmt":"2023-10-18T15:24:51","slug":"startup-pitch","status":"publish","type":"books","link":"https:\/\/shop.mauriziolacava.com\/it\/books\/startup-pitch\/","title":{"rendered":"Startup Pitch"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-197d44eb default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-efd984c4\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0ac02116\"><h1 class=\"uagb-heading-text\">STARTUP PITCH<\/h1><p class=\"uagb-desc-text\">Come presentare un&#8217;idea e convincere gli investitori<br\/>a finanziarla<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-875aef33\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-bcd908fb\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><span><strong>Elabora<\/strong> presentazioni <strong>convincenti<\/strong> per gli <strong>investitori<\/strong><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-cae881df\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><span>Gestisci e <strong>soddisfa le aspettative<\/strong> degli investitori<\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-289f8b3f\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><span>Mostra <strong>controllo<\/strong> e <strong>compostezza<\/strong> nei pitch<\/span><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"#download-free-preview\" style=\"background-color:#ffdb46\">Scarica l&#8217;anteprima gratuita<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.amazon.it\/Startup-presentare-convincere-investitori-finanziarla\/dp\/885790766X\/ref=sr_1_1?__mk_it_IT=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;dchild=1&amp;keywords=startup+pitch&amp;qid=1586935399&amp;sr=8-1\" style=\"background-color:#ffdb46\">ACQUISTA<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-141e85cf\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/06\/BOOK-STP_Cover_3D_ITA.png\" alt=\"\" class=\"wp-image-39838\" width=\"539\" height=\"483\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-7b7642b5 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-eadc079f\"><h3 class=\"uagb-heading-text\">Con questo libro imparerai a:<\/h3><\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-1264bc74 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-6d583a6f\">\n<div class=\"wp-block-uagb-info-box uagb-block-175f2420 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_1.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Costruisci un potente flusso&#13;\ncomunicativo per presentare&#13;\nla tua startup<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-1d246f8c uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_4.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Cattura l\u2019atttenzione&#13;\ndegli investitori e&#13;\nfatti finanaziare<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-68bd902e\">\n<div class=\"wp-block-uagb-info-box uagb-block-a8fe8028 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_2.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Padroneggia l\u2019arte&#13;\ndi persuadere un\u2019audience&#13;\ndi investitori<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-a48d1641 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_5.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Impara a distinguerti,&#13;\nmantenere la calma&#13;\ne la situazione sotto controllo<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-819a800f\">\n<div class=\"wp-block-uagb-info-box uagb-block-9dfde230 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_3.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Gestisci le aspettative&#13;\ndegli investitori e&#13;\ndagli cio che vogliono<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-5ccdfca4 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_6.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">I famosi unicorni hanno condotto&#13;\ncampagne di fund raising&#13;\ndi grande successo<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-bdd84cff default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-f53cf52d\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c350566a\"><h3 class=\"uagb-heading-text\">NON SI TRATTA DELL\u2019IDEA&#13;\nMA DEL MODO IN CUI VIENE COMUNICATA<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-7ac4030a uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Avrai pochi minuti per saltare sul palco e parlare del tuo progetto, come chiunque altro.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-16776820 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Cosa ti render\u00e0 cosi speciale da convincere gli investitori?<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-cd384391 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Fidati, l\u2019idea \u00e8 importante, ma la migliore idea di questo mondo fallir\u00e0 se non comunicata efficacemente e tu non sarai l\u2019unico a provarci.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-08a1f010 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Vuoi davvero rendere indelebile l\u2019idea della tua startup nella memoria dell\u2019investitore?<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-51b61c19 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Il libro Startup Pitch \u00e8 cio che stai cercando.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-73407880\">\n<div class=\"wp-block-uagb-image alignright uagb-block-d0298858 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-right\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/06\/BOOK-Maurizio_STP-Book_ITA_small.png\" alt=\"\" class=\"uag-image-39836\" width=\"375\" height=\"356\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-b6ea685b default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d5b07b81\"><h3 class=\"uagb-heading-text\">SOMMARIO<\/h3><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-964e6e99 uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/shop.mauriziolacava.com\\\/it\\\/books\\\/startup-pitch\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"<strong>Chapters 1 - 4<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>INTRODUCTION<\\\/strong><br>\\u00a0<br><strong>1. STARTUP, PITCH &amp; FUNDRAISING<\\\/strong><br>1.1 Being entrepreneurs is a vocation<br>1.2 Communicate to survive<br>1.3 Everyone \\u201cpitches\\u201d, or must learn to do it<br>1.4 The financing route of a startup<br>1.5 Managing expectations \\u2013 the Venture Capital funnel<br>1.6 Why should a pitch fail?<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 1.6.1 Failure to establish an immediate connection<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 1.6.2 Having a badly structured pitch<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 1.6.3 Not understanding the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 1.6.4 Not understanding your market<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 1.6.5 Not knowing your competitors<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 1.6.6 Revealing an incomplete team<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 1.6.7 Revealing weak financials or an excessive request<br>1.7 Summarizing<br>\\u00a0<br><strong>2. GET TO KNOW WHO IS IN FRONT OF YOU<\\\/strong><br>2.1 Analyze your audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 2.1.1 Your audience is the hero<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 2.1.2 People act in a selfish way<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 2.1.3 What are investors looking for?<br>2.2 The first impression is what really counts<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 2.2.1 Pushover<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 2.2.2 Robot<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 2.2.3 Second hand car salesman<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 2.2.4 Beggar<br>2.3 Catch attention<br>2.4 Learn how to manage interactions<br>2.5 Summarizing<br><br><strong>3. HOW TO PERSUADE THE AUDIENCE<\\\/strong><br>3.1 Persuasion techniques<br>3.2 Practical guide to persuasion<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 3.2.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 3.2.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 3.2.3 Emotionality<br>3.3 Storytelling for presentations<br>3.4 Four techniques to definitely \\u201cnot persuade\\u201d<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 3.4.1 Being impatient<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 3.4.2 Do not accept compromise<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 3.4.3 Acting in a short-term approach<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 3.4.4 Believe that the presentation is everything<br>3.5 Summarizing<br>\\u00a0<br><strong>4. THE PITCH: AN EFFICIENT STRUCTURE<\\\/strong><br>4.1 Investor pitch or business plan?<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 4.1.1 Business plan<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 4.1.2 Investor pitch<br>4.2 What is an elevator pitch?<br>4.3 What information to include in a pitch<br>4.4 The perfect structure for a successful investor pitch<br>4.5 Summarizing<br>\"}},{\"@type\":\"Question\",\"name\":\"<strong>Chapters 5 - 8<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>5. THE PROBLEM<\\\/strong><br>5.1 Give the people what they want<br>5.2 The problem as an integral part of storytelling<br>5.3 Problem, pain and consequences<br>5.4 When the problem doesn\\u2019t exist yet<br>5.5 Persuasion applied to the problem<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 5.5.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 5.5.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 5.5.3 Emotionality<br>5.6 Summarizing<br>\\u00a0<br><strong>6. THE SOLUTION<\\\/strong><br>6.1 Unique value proposition<br>6.2 Demo: shall I do it or not?<br>6.3 The solution as saving<br>6.4 Persuasion applied to the solution<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 6.4.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 6.4.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 6.4.3 Emotionality<br>6.5 Summarizing<br>\\u00a0<br><strong>7. MARKET SIZE<\\\/strong><br>7.1 Predicting the future looking at the trends?<br>7.2 From potential to served market<br>7.3 Be ambitious and forget the VC<br>7.4 Bottom up vs Top down<br>7.5 The Market Niche concept and why we like it<br>7.6 Persuasion applied to Market Size<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 7.6.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 7.6.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 7.6.3 Emotionality<br>7.7 Summarizing<br>\\u00a0<br><strong>8. BUSINESS MODEL<\\\/strong><br>8.1 What is a business model<br>8.2 Business model canvas<br>8.3 Sustainability of the business model<br>8.4 A pitch business model<br>8.5 Persuasion applied to business model<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 8.5.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 8.5.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 8.5.3 Emotionality<br>8.6 Summarizing<br>\"}},{\"@type\":\"Question\",\"name\":\"<strong>Chapters 9 - 12<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>9. TRACTION<\\\/strong><br>9.1 Metrics and common mistakes<br>9.2 Persuasion applied to traction<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 9.2.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 9.2.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 9.2.3 Emotionality<br>9.3 Summarizing<br>\\u00a0<br><strong>10. COMPETITION<\\\/strong><br>10.1 Unique, indeed, but in the way of doing it!<br>10.2 Porter\\u2019s 5 strengths model<br>10.3 What does competition look like?<br>10.4 Persuasion applied to competition<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 10.4.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 10.4.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 10.4.3 Emotionality<br>10.5 Summarizing<br>\\u00a0<br><strong>11. GO-TO-MARKET<\\\/strong><br>11.1 Make things happen<br>11.2 Let\\u2019s introduce Go-to-market<br>11.3 Persuasion applied to Go-to-market<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 11.3.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 11.3.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 11.3.3 Emotionality<br>11.4 Summarizing<br>\\u00a0<br><strong>12. THE TEAM<\\\/strong><br>12.1 Small and well stocked<br>12.2 The ideal team slide<br>12.3 Persuasion applied to the team<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 12.3.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 12.3.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 12.3.3 Emotionality<br>12.4 Summarizing<br>\"}},{\"@type\":\"Question\",\"name\":\"<strong>Chapters 13 - 16<\\\/strong> <strong>+<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>13. FINANCIAL PROJECTIONS<\\\/strong><br>13.1 Realize consistent projections<br>13.2 Predicting the future is not easy<br>13.3 Project your ambition<br>13.4 A map that can show you the way<br>13.5 Present the financial projections<br>13.6 Persuasion applied to financial projections<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 13.6.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 13.6.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 13.6.3 Emotionality<br>13.7 Summarizing<br>\\u00a0<br><strong>14. CALL TO ACTION<\\\/strong><br>14.1 Ask and you will receive<br>14.2 What to ask (real life examples)<br>14.3 Persuasion applied to call to action<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 14.3.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 14.3.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 14.3.3 Emotionality<br>14.4 Summarizing<br>\\u00a0<br><strong>15. ROADMAP<\\\/strong><br>15.1 One step at a time<br>15.2 Presenting the roadmap<br>15.3 Persuasion applied to the roadmap<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 15.3.1 Credibility<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 15.3.2 Focus on the audience<br>\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 15.3.3 Emotionality<br>15.4 Summarizing<br>\\u00a0<br><strong>16. END WITH A CONTACTS SLIDE<\\\/strong><br>16.1 Investor pitch canvas<br>16.2 The role of graphics in a presentation to the investors<br>\\u00a0<br><strong>+ GET YOUR FREE BONUSES!<\\\/strong><br>\\u00a0<br><strong>Bibliography<br>Sitography<br>University papers and articles<\\\/strong><br>\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5cf194e2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 1 &#8211; 4<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>INTRODUCTION<\/strong><br>\u00a0<br><strong>1. STARTUP, PITCH &amp; FUNDRAISING<\/strong><br>1.1 Being entrepreneurs is a vocation<br>1.2 Communicate to survive<br>1.3 Everyone \u201cpitches\u201d, or must learn to do it<br>1.4 The financing route of a startup<br>1.5 Managing expectations \u2013 the Venture Capital funnel<br>1.6 Why should a pitch fail?<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.6.1 Failure to establish an immediate connection<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.6.2 Having a badly structured pitch<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.6.3 Not understanding the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.6.4 Not understanding your market<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.6.5 Not knowing your competitors<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.6.6 Revealing an incomplete team<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.6.7 Revealing weak financials or an excessive request<br>1.7 Summarizing<br>\u00a0<br><strong>2. GET TO KNOW WHO IS IN FRONT OF YOU<\/strong><br>2.1 Analyze your audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2.1.1 Your audience is the hero<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2.1.2 People act in a selfish way<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2.1.3 What are investors looking for?<br>2.2 The first impression is what really counts<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2.2.1 Pushover<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2.2.2 Robot<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2.2.3 Second hand car salesman<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2.2.4 Beggar<br>2.3 Catch attention<br>2.4 Learn how to manage interactions<br>2.5 Summarizing<br><br><strong>3. HOW TO PERSUADE THE AUDIENCE<\/strong><br>3.1 Persuasion techniques<br>3.2 Practical guide to persuasion<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.2.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.2.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.2.3 Emotionality<br>3.3 Storytelling for presentations<br>3.4 Four techniques to definitely \u201cnot persuade\u201d<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.4.1 Being impatient<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.4.2 Do not accept compromise<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.4.3 Acting in a short-term approach<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.4.4 Believe that the presentation is everything<br>3.5 Summarizing<br>\u00a0<br><strong>4. THE PITCH: AN EFFICIENT STRUCTURE<\/strong><br>4.1 Investor pitch or business plan?<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.1.1 Business plan<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.1.2 Investor pitch<br>4.2 What is an elevator pitch?<br>4.3 What information to include in a pitch<br>4.4 The perfect structure for a successful investor pitch<br>4.5 Summarizing<br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6066af8d \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 5 &#8211; 8<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>5. THE PROBLEM<\/strong><br>5.1 Give the people what they want<br>5.2 The problem as an integral part of storytelling<br>5.3 Problem, pain and consequences<br>5.4 When the problem doesn\u2019t exist yet<br>5.5 Persuasion applied to the problem<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.5.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.5.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.5.3 Emotionality<br>5.6 Summarizing<br>\u00a0<br><strong>6. THE SOLUTION<\/strong><br>6.1 Unique value proposition<br>6.2 Demo: shall I do it or not?<br>6.3 The solution as saving<br>6.4 Persuasion applied to the solution<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.4.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.4.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.4.3 Emotionality<br>6.5 Summarizing<br>\u00a0<br><strong>7. MARKET SIZE<\/strong><br>7.1 Predicting the future looking at the trends?<br>7.2 From potential to served market<br>7.3 Be ambitious and forget the VC<br>7.4 Bottom up vs Top down<br>7.5 The Market Niche concept and why we like it<br>7.6 Persuasion applied to Market Size<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.6.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.6.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.6.3 Emotionality<br>7.7 Summarizing<br>\u00a0<br><strong>8. BUSINESS MODEL<\/strong><br>8.1 What is a business model<br>8.2 Business model canvas<br>8.3 Sustainability of the business model<br>8.4 A pitch business model<br>8.5 Persuasion applied to business model<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.5.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.5.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.5.3 Emotionality<br>8.6 Summarizing<br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c8725324 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 9 &#8211; 12<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>9. TRACTION<\/strong><br>9.1 Metrics and common mistakes<br>9.2 Persuasion applied to traction<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.2.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.2.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.2.3 Emotionality<br>9.3 Summarizing<br>\u00a0<br><strong>10. COMPETITION<\/strong><br>10.1 Unique, indeed, but in the way of doing it!<br>10.2 Porter\u2019s 5 strengths model<br>10.3 What does competition look like?<br>10.4 Persuasion applied to competition<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.4.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.4.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.4.3 Emotionality<br>10.5 Summarizing<br>\u00a0<br><strong>11. GO-TO-MARKET<\/strong><br>11.1 Make things happen<br>11.2 Let\u2019s introduce Go-to-market<br>11.3 Persuasion applied to Go-to-market<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.3.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.3.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.3.3 Emotionality<br>11.4 Summarizing<br>\u00a0<br><strong>12. THE TEAM<\/strong><br>12.1 Small and well stocked<br>12.2 The ideal team slide<br>12.3 Persuasion applied to the team<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.3.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.3.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.3.3 Emotionality<br>12.4 Summarizing<br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-adf86089 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 13 &#8211; 16<\/strong> <strong>+<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>13. FINANCIAL PROJECTIONS<\/strong><br>13.1 Realize consistent projections<br>13.2 Predicting the future is not easy<br>13.3 Project your ambition<br>13.4 A map that can show you the way<br>13.5 Present the financial projections<br>13.6 Persuasion applied to financial projections<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13.6.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13.6.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13.6.3 Emotionality<br>13.7 Summarizing<br>\u00a0<br><strong>14. CALL TO ACTION<\/strong><br>14.1 Ask and you will receive<br>14.2 What to ask (real life examples)<br>14.3 Persuasion applied to call to action<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 14.3.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 14.3.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 14.3.3 Emotionality<br>14.4 Summarizing<br>\u00a0<br><strong>15. ROADMAP<\/strong><br>15.1 One step at a time<br>15.2 Presenting the roadmap<br>15.3 Persuasion applied to the roadmap<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15.3.1 Credibility<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15.3.2 Focus on the audience<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15.3.3 Emotionality<br>15.4 Summarizing<br>\u00a0<br><strong>16. END WITH A CONTACTS SLIDE<\/strong><br>16.1 Investor pitch canvas<br>16.2 The role of graphics in a presentation to the investors<br>\u00a0<br><strong>+ GET YOUR FREE BONUSES!<\/strong><br>\u00a0<br><strong>Bibliography<br>Sitography<br>University papers and articles<\/strong><br><\/p><\/div><\/div><\/div><\/div>\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-ff05fd20 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-72a7729e\">\n<div class=\"wp-block-uagb-container uagb-block-e542067a\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-b4f355cf wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/10\/Maurizio_author.webp\" alt=\"\" class=\"uag-image-41588\" width=\"907\" height=\"907\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-32cfec9d\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b1f63310\"><h3 class=\"uagb-heading-text\">INCONTRA L&#8217;AUTORE: MAURIZIO LA CAVA<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-8d02ce19 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Presentation Strategist, Fondatore della Lean Presentation Design Methodology, <br\/>Professore di Presentation Strategies, Public speaker, CEO presso MLC Presentation Design Consulting,<br\/> Startup Pitch Strategist presso Polihub.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-49766971 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Autore di libri: &#8220;Lean Presentation Design&#8221;, &#8220;Startup Pitch&#8221; e &#8220;Presenting Data&#8221;.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-0b6b3002 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-fc38137b\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bf343988\" id=\"download-free-preview\"><h3 class=\"uagb-heading-text\">INIZIA A LEGGERE<\/h3><\/div>\n\n\n<div class=\"._submit {   background-color: #ffdb46;   padding: 20px 40px;   font-family: Gilroy, sans-serif;   font-size: 16px;   color: #000000;   text-align: left;   float: left; }\"><div class='_form_109'><\/div><script type='text\/javascript' src='https:\/\/mlcpresentationdesign.activehosted.com\/f\/embed.php?static=0&id=109&6A97528750710&nostyles=1&preview=0'><\/script><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e61c169f\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-51dff165 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2023\/06\/BOOK-STP_Cover_3D_ITA.png\" alt=\"\" class=\"uag-image-39838\" width=\"398\" height=\"310\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:99px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>STARTUP PITCH Come presentare un&#8217;idea e convincere gli investitoria finanziarla Con questo libro imparerai a: NON SI TRATTA DELL\u2019IDEA&#13; MA DEL MODO IN CUI VIENE COMUNICATA SOMMARIO INCONTRA L&#8217;AUTORE: MAURIZIO LA CAVA INIZIA A LEGGERE<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-40481","books","type-books","status-publish","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Startup Pitch - Maurizio La Cava: Lean Presentation Design Professional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.mauriziolacava.com\/it\/books\/startup-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup Pitch\" \/>\n<meta property=\"og:description\" content=\"STARTUP PITCH Come presentare un&#8217;idea e convincere gli investitoria finanziarla Con questo libro imparerai a: NON SI TRATTA DELL\u2019IDEA&#013; 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