{"id":12658,"date":"2020-03-06T09:30:55","date_gmt":"2020-03-06T09:30:55","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/non-categorizzato\/creare-un-pitch-deck-di-successo-per-la-tua-startup-la-guida-definitiva\/"},"modified":"2023-10-19T16:17:26","modified_gmt":"2023-10-19T16:17:26","slug":"startup-pitch-deck-di-successo","status":"publish","type":"post","link":"https:\/\/shop.mauriziolacava.com\/it\/startup-pitch-deck-di-successo\/","title":{"rendered":"Startup pitch deck di successo per presentare una startup al meglio"},"content":{"rendered":"\n<div class=\"wp-block-group post-lead-pdf\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>NON HAI TEMPO DI LEGGERE L\u2019ARTICOLO? NON PREOCCUPARTI, LASCIA CHE TI INVII UNA COPIA<\/strong><\/p>\n\n\n<div class='_form_113'><\/div><script type='text\/javascript' src='https:\/\/mlcpresentationdesign.activehosted.com\/f\/embed.php?static=0&id=113&69FF8AB5C4FBE&nostyles=1&preview=0'><\/script>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n<p><span data-rich-text-format-boundary=\"true\">Il\u00a0<\/span>tempo comincia a scorrere<span>\u00a0e &#8220;come presentare <strong>una startup pitch deck<\/strong>&#8221; diventa realt\u00e0.<\/span><\/p>\n\n<p><span>Sei tu e migliaia di altre persone di fronte a te per i prossimi tre minuti.<\/span><\/p>\n\n<p><span>Ti restano solo la tua presentazione e pochi minuti per\u00a0<\/span><strong>convincere gli investitori<span>\u00a0<\/span><\/strong><span>che<\/span><strong><span>\u00a0<\/span>la tua idea di startup valga<\/strong><span>\u00a0il loro tempo ed il loro denaro.<\/span><\/p>\n\n<p><span>Naturalmente, sei solo uno dei numerosi altri imprenditori che hanno gi\u00e0 presentato il loro pitch o che presenteranno dopo di te.<\/span><\/p>\n\n<p><span>Non serve ribadire che gli investitori sono gli stessi per tutte le startup, quindi\u00a0<\/span><strong>solo le selezionatissime riceveranno l\u2019investimento<\/strong><span>.<\/span><\/p>\n\n<p>If you have ever watched a startup pitch competition, you will know the difference between entrepreneurs, who seem to be convinced they&#8217;re pitching the &#8216;next big thing&#8217;, and investors, who are easily bored of the <a href=\"https:\/\/shop.mauriziolacava.com\/en\/presentation-delivery\/business-presentation-the-ultimate-guide-to-create-a-modular-and-effective-one\/\">startup pitch <span id=\"urn:enhancement-28e74adb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentations<\/span><\/a>, which all look the same.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"970\" height=\"450\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1.jpg\" alt=\"Startup Pitch Deck\" class=\"wp-image-19449\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1.jpg 970w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1-300x139.jpg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1-768x356.jpg 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_1-1-600x278.jpg 600w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n<p>L\u2019errore pi\u00f9 comune \u00e8 credere che se hai 60 minuti a disposizione, hai 60 minuti di attenzione del tuo audience. <\/p>\n\n<p>Non \u00e8 cosi!<\/p>\n\n<p>Infatti l\u2019andamento tipico della soglia di attenzione del audience durante una presentazione avr\u00e0 un andamento che ricorda quello illustrato in figura\u202f: <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1040\" height=\"575\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19451\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1.png 1040w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1-300x166.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1-768x425.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1-1024x566.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_2-1-600x332.png 600w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/figure>\n\n<p>Hai veramente pochissime possibilit\u00e0 di colpire gli investitori e far passare il messaggio corretto. <\/p>\n\n<p>If you have an average startup pitch deck<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-262a2eef\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>, <\/span>you will lower your chances even more.<\/p>\n\n<p><span data-contrast=\"none\">Per comunicare correttamente \u00e8 necessario<\/span><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:400}\">\u00a0<\/span><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Great presentation skills<\/li>\n\n\n\n<li>Great contents<\/li>\n\n\n\n<li>An outstanding startup pitch presentation<\/li>\n<\/ol>\n\n<p>The startup pitch<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-ae2b552a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> <\/span>is often a very short slide deck but it is the main reason for good results.<\/p>\n\n<p>The startup pitch<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-f6150ba1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> <\/span>is meant to be a unique call to action for the investors. \u00a0<\/p>\n\n<p><span data-contrast=\"none\">Per questo motivo non<\/span><span data-contrast=\"none\">\u00a0puoi permettere<\/span><span data-contrast=\"none\">rti<\/span><span data-contrast=\"none\">\u00a0di sbagliare.<\/span><\/p>\n\n<p>You need your\u00a0startup\u00a0pitch<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-3b0120c6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> to be the most appealing and amazing  <span id=\"urn:enhancement-c62d47ed\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> <\/span>of the day so that it will stick in investors&#8217; minds.<\/p>\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><strong>But how do you create an outstanding startup pitch <span id=\"urn:enhancement-5358eaa3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>?<\/strong><\/span><\/p>\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">A <span id=\"urn:enhancement-d850c402\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span><\/span> is a well-balanced mix of relevant<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-254844d9\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">contents<\/span> <\/span>and a great design.<\/p>\n\n<p>Devi avere qualcosa di stimolante da raccontare e devi essere in grando di comunicarla nel modo pi\u00f9 attrante possibile.\u00a0\u00a0\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Come presentare una startup &#8211; i contenuti<\/h2>\n\n<p><span>Decidere come\u00a0<\/span><strong>presentare la propria startup<\/strong><span>\u00a0agli investitori\u00a0<\/span><strong>\u00e8 un arte.<\/strong><\/p>\n\n<p>If you join accelerators\/incubators or you consult any VC, you will receive a slightly different version of startup pitch deck examples\u00a0to use as<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-b29a5e12\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">best practice<\/span>. <\/span><\/p>\n\n<p>Tuttavia se analizzi in dettaglio le diverse fonti puoi individuare dei punti in comune.<\/p>\n\n<p><strong>C\u2019\u00e9 un modo pi\u00f9 giusto per strutturare uno startup pitch deck?<\/strong><\/p>\n\n<p>I believe that you can find a<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-ec7c81b5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">best practice<\/span> <\/span>structure for almost any pitch deck.<\/p>\n\n<p><span>Con l\u2019ambizione di stabilire come presentare una startup al meglio, ho raccolto i\u00a0<\/span><strong>pitch deck di successo<\/strong><span> di startup famose in tutto il mondo e ne ho confrontato le differenti strutture per studiarne contrasti e somiglianze.<\/span><\/p>\n\n<p>Esempi di investor pitch (vedi la figura che segue)<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"279\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19453\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1-300x82.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1-768x209.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_3-1-600x163.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Some of them might not be a complete startup pitch deck examples ready for<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-9c4fd466\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>, <\/span>but there is still enough material to discover interesting insights.<\/p>\n\n<p><span>Lavoriamo sui punti in comune tra le strutture.<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"324\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19455\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1.png 1200w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1-300x81.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1-768x207.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1-1024x276.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_4-1-600x162.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p>Alcune sezioni risaltano all\u2019occhio molto meglio di altri.  \u00a0<\/p>\n\n<p><span>La combinazione di\u00a0<\/span><strong>apertura<\/strong><span>\u00a0\u00e8 dominata dal\u00a0<\/span><strong>binomio Problema\/Soluzione<\/strong><span>\u00a0ed \u00e8 evidente la sovente\u00a0<\/span><strong>presenza del Team<\/strong><span>.<\/span><\/p>\n\n<p>Those are 3 pillars of startup pitch <span id=\"urn:enhancement-a19b62ad\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>.<\/p>\n\n<p>Pensaci per un secondo, non \u00e8 ovvio?<\/p>\n\n<p>With the first 2 sections you introduce the <strong>problem<\/strong> you are focusing on, the <strong><span id=\"urn:enhancement-5b5c61bf\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span><\/strong> how you want to solve it and the <strong>people<\/strong> that will solve it.<\/p>\n\n<p>Il Team \u00e8 una sezione altamente rilevante in uno startup pitch deck: le idee contano ma le persone fanno la differenza.<\/p>\n\n<p>Devi avere un Team qualificato per portare in vita l\u2019idea. Entreremo nel merito della sezione del Team.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"738\" height=\"416\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_5-1.jpg\" alt=\"Startup Pitch Deck\" class=\"wp-image-19457\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_5-1.jpg 738w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_5-1-300x169.jpg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_5-1-600x338.jpg 600w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n<p>Moreover, introducing the pitch with the combination Problem\/Solution makes the basics for a powerful <span id=\"urn:enhancement-8b9b136e\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">storytelling<\/span>.<\/p>\n\n<p>In order to have the most meaningful set of<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-9ceffd8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">data<\/span> <\/span>as possible, I will add the recommended startup pitch<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-d4a11b67\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span><\/span> structure to the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-d4ccd420\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span>  <\/span>with several leading influencers in the startup world.<\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/12088083_10208433788548144_5710085489086179615_n.png\"><img decoding=\"async\" width=\"1895\" height=\"945\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19459\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6.png 1895w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-1536x766.png 1536w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-300x150.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-768x383.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-1024x511.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_6-600x299.png 600w\" sizes=\"(max-width: 1895px) 100vw, 1895px\" \/><\/a><\/figure>\n\n<p>Even though this second <span id=\"urn:enhancement-7171ad46\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span> shows less fragmented flows, it&#8217;s fascinating how much we can find in common between influencer and startup structures.<\/p>\n\n<p>In the influencer <span id=\"urn:enhancement-7fcd09d6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span> the <span id=\"urn:enhancement-65a3d61b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> opening stands out to be different because of a specific section: the elevator pitch.<\/p>\n\n<p>It seems that influencers recommend entrepreneurs to clarify what they are after in the very first <span id=\"urn:enhancement-51acc8a1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">slide<\/span>.<\/p>\n\n<p>Dopodich\u00e9 si ritorna sul binomio Problema\/Soluzione.<\/p>\n\n<p>Combining the results of the <span id=\"urn:enhancement-fc907a6d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span> we can easily come up with a <span id=\"urn:enhancement-8526c4be\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">best practice<\/span> summary structure of every startup pitch deck.<\/p>\n\n<p>Attento pero!<\/p>\n\n<p>Non ti sto fornendo l\u2019ennesima struttura da aggiungere alla lista di quelle gi\u00e0 disponibili online.<\/p>\n\n<p>I&#8217;m giving you a startup pitch structure that condensates hundreds of successful pitches, hence you can consider it the ultimate communication structure for your pitch <span id=\"urn:enhancement-d642b6e2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>.<\/p>\n\n<p>How is a startup pitch <span id=\"urn:enhancement-f5530fc8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span> structured then?<\/p>\n\n<p>Seguiamo<span>\u00a0<\/span><strong>la struttura ricavata<span>\u00a0<\/span><\/strong>in maniera puntuale:<\/p>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ol class=\"wp-block-list\">\n<li>Problem<\/li>\n\n\n\n<li>Solution<\/li>\n\n\n\n<li>Market Size<\/li>\n\n\n\n<li>Business model<\/li>\n\n\n\n<li>Traction<\/li>\n\n\n\n<li>Competition<\/li>\n\n\n\n<li>Go to Market<\/li>\n\n\n\n<li>Team<\/li>\n\n\n\n<li>Financial Projection<\/li>\n\n\n\n<li>Fundraising request<\/li>\n\n\n\n<li>Roadmap<\/li>\n\n\n\n<li>Contacts<\/li>\n<\/ol>\n<\/div><\/div>\n\n<p>Let&#8217;s go through the main <span id=\"urn:enhancement-92bf78e5\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/section_fiber_bundle\">sections<\/span>, if you want a detailed <span id=\"urn:enhancement-dcd76bcc\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/chart-2\">analysis<\/span> of all the <span id=\"urn:enhancement-4ac31f6a\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/section_fiber_bundle\">sections<\/span> you can consider the get my latest book &#8211; <a href=\"https:\/\/shop.mauriziolacava.com\/it\/books\/startup-pitch\/\">Startup Pitch Presentation &#8211; Create a brilliant startup pitch and win investor&#8217;s funding.<\/a><\/p>\n\n<p>Let&#8217;s go and explore the main <span id=\"urn:enhancement-7d85700b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl01118\/entity\/section_fiber_bundle\">sections<\/span>, ready?<\/p>\n\n<h3 class=\"wp-block-heading\">Il binomio di attaco iniziale &#8211; Problema \/ Soluzione<\/h3>\n\n<p>All the pitch decks, from real startups and from influencers, have at least one dedicated slide for both: the problem and the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-a1e7e661\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span>. You can often find the Problem\/Solution slides in the first part of the <span id=\"urn:enhancement-27a63f98\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/presentation-2\">presentation<\/span>.The problem describes how relevant the issue is for which people (how many people have that specific problem). The &#8216;problem&#8217; <span id=\"urn:enhancement-b1be75ea\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">slide<\/span> <\/span>states what the startup stands for. The &#8216;solution&#8217; is the way the startup proposes to solve the mentioned problem.<\/p>\n\n<p>This is a crucial section of every startup pitch deck because it gives the venture a reason to exist. Who would want to fund a startup that does not solve a relevant problem? Who would fund a startup that doesn&#8217;t have the best<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-f44e8718\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span> <\/span>to a specific problem?<\/p>\n\n<p><span>Steve Blank definisce questo passo di analisi \u201c<\/span><strong>Customer Discovery<\/strong><span>\u201d, lo stadio in cui la startup deve superare la barriera del Problem\/Solution fit. Steve sostiene che questo sia solo il primo passo di un lungo percorso:<\/span><\/p>\n\n<ol class=\"wp-block-list\">\n<li> Customer Discovery \u2013 Achieve Problem\/Solution Fit <\/li>\n\n\n\n<li> Customer Validation \u2013 Achieve Product\/Market Fit <\/li>\n\n\n\n<li> Customer Creation \u2013 Drive Demand <\/li>\n\n\n\n<li> Company Building \u2013 Scale the Company <\/li>\n<\/ol>\n\n<p>Aribnb starts the pitch clearly stating the problem and the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-165eb04c\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span> <\/span>they provide:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1435\" height=\"480\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19462\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8.png 1435w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8-300x100.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8-768x257.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8-1024x343.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_8-600x201.png 600w\" sizes=\"(max-width: 1435px) 100vw, 1435px\" \/><\/figure>\n\n<p><span>Apprezzo molto il modo in cui comunicano direttamente perch\u00e9 esistono ma credo che il loro design abbia ampi margini di miglioramento.<\/span><\/p>\n\n<p>At his TED speech, &#8220;The future of early cancer detection&#8221;, Jorge Soto gives an outstanding demonstration on how to hook the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-a807196\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">audience<\/span> <\/span>with a relevant problem. In the first one and a half minutes of speech, he starts with an easy-to-follow story, and then reveals scary statistics based on which <span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><span id=\"urn:enhancement-ab87791\" class=\"textannotation disambiguated wl-thing\" itemid=\"\/entity\/rule-of-three-writing-2\">third<\/span> <\/span>of the audience will be diagnosed with some type of cancer.<\/p>\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dm4fvbrMLPw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n<p>Trust me, he definitely got the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-c66024e0\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">audience<\/span>&#8216;s attention. In my opinion, the<\/span> <span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><span id=\"urn:enhancement-349700e2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">slide<\/span> <\/span>could have looked like: <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-1024x578.jpg\" alt=\"\" class=\"wp-image-41829\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-1024x578.jpg 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-300x169.jpg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-768x433.jpg 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-1536x866.jpg 1536w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-2048x1155.jpg 2048w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_9-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>You could even suggest the<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"> <span id=\"urn:enhancement-3229f61d\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">solution<\/span> <\/span>to intrigue your <span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><span id=\"urn:enhancement-14a5acbf\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01118\/entity\/audience-3\">audience<\/span> <\/span>and to make them curious. The video about Digital Nomads from oDesk.com (formerly Upwork.com) includes a beautiful example of that:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1369\" height=\"653\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10.png\" alt=\"Startup Pitch Deck\" class=\"wp-image-19466\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10.png 1369w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10-300x143.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10-768x366.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10-1024x488.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/06\/BLOG_Startup-Pitch-Presentation_10-600x286.png 600w\" sizes=\"(max-width: 1369px) 100vw, 1369px\" \/><\/figure>\n\n<p><span>Il video segue la struttura tipica di una storia poich\u00e9 introduce il problema facendolo sentire vicino al pubblico, illustra una possibile soluzione ed infine descrive in dettaglio la soluzione sostenendo che rappresenti la via per il futuro.<\/span><\/p>\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Rl4OdW3huV8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<p>Le basi dello storytelling ci insegnano che una buona storia comincia con una descrizione della realt\u00e0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What it is today<\/li>\n\n\n\n<li>What it could be tomorrow<\/li>\n<\/ul>\n\n<p><span>L\u2019<\/span><strong>applicazione di tecniche di storytelling alle presentazioni<span>\u00a0<\/span><\/strong><span>ha il potere di cambiarne radicalmente l\u2019impatto sul audience.<\/span> <strong>Impara a sfruttare il potere dello storytelling<\/strong><span>\u00a0<\/span>nelle tue presentazioni:<span>\u00a0<\/span><a href=\"https:\/\/shop.mauriziolacava.com\/it\/lean-presentation-storytelling\/tecniche-di-storytelling-per-presentazioni-caso-studio-reale\/\">Tecniche di storytelling per presentazioni \u2013 caso studio.<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">Best Practice<\/h3>\n\n<p>La parte relativa a Problema\/Soluzione dovrebbe essere l\u2019inizio di ogni pitch deck. Se sarai capace di<span>\u00a0<\/span><strong>catturare<span>\u00a0<\/span><\/strong>la tua<span>\u00a0<\/span><strong>audience<span>\u00a0<\/span><\/strong>con<span>\u00a0<\/span><strong>un problema interessante<\/strong><span>\u00a0<\/span>e con una soluzione convincente avrai gi\u00e0 fatto il 90% del lavoro.<\/p>\n\n<h4 class=\"wp-block-heading\">STRUTTURA SUGGERITA \u2013 PROBLEMA<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Define the pain<br\/>(EG. 1M people die each month because of cancer)<\/li>\n\n\n\n<li>Why is it painful for people?<\/li>\n\n\n\n<li>How many people have this problem?Prove this is a problem<br\/>(EG. We already have 20k users using our platform)<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">STRUTTURA SUGGERITA \u2013 SOLUZIONE<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>What do we offer?<\/li>\n\n\n\n<li>How do we solve the problem<\/li>\n\n\n\n<li>Why is this the best way?<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">MARKET OPPORTUNITY<\/h2>\n\n<p>Buona parte dei pitch deck analizzati includono una sezione sul mercato potenziale per la soluzione proposta.L\u2019obiettivo di ogni startup \u00e8 costruire un business sostenibile sulla soluzione creata.Quindi,<span>\u00a0<\/span><strong>ci vuole un mercato<span>\u00a0<\/span><\/strong>al quale veicolare questa soluzione.Ci si potrebbe chiedere: c\u2019\u00e9 un mercato per la tua idea? Quanto \u00e8 grande? Il momento difficile arriva quando comunicare le dimensioni stimate poich\u00e9, le stime per definizione hanno scarsa credibilit\u00e0.La parte del mercato viene spesso saltata o dimenticata proprio per la difficolt\u00e0 di realizzare delle stime verosimili, ma \u00e8 cruciale per<span>\u00a0<\/span><strong>dimostrare il potenziale della tua idea.<\/strong><\/p>\n\n<p>Nell\u2019immagine successiva Airbnb mostra il funnel dal mercato potenziale fino al mercato penetrato sfruttando una definizione di mercato tipica in letteratura:<span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">\u00a0<\/span><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11.png\" alt=\"\" class=\"wp-image-12706\" width=\"624\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11.png 2560w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-1024x776.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-1536x1163.png 1536w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-300x227.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-768x582.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/11-600x454.png 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p>Comincia dalla popolazione totale e poi entra nel dettaglio dei vari tipi di mercato:<\/p>\n\n<p><strong>Mercato Potenziale:<span>\u00a0<\/span><\/strong>Persone interessate a comprare il tuo prodotto<\/p>\n\n<p><strong>Mercato Disponibile:<span>\u00a0<\/span><\/strong><span>Personedel mercato potenziale con il reddito sufficiente per poter comprare il tuo prodotto<\/span><\/p>\n\n<p><strong>Mercato Disponibile Qualificato:<\/strong><span>\u00a0<\/span>Persone del mercato disponibile che possono legalmente comprare il tuo prodotto<\/p>\n\n<p><strong>Mercato Servito:<\/strong><span>\u00a0<\/span>Persone del mercato disponibile qualificato che puoi davvero servire<\/p>\n\n<p><strong>Mercato Penetrato<\/strong><strong>:<span>\u00a0<\/span><\/strong>Persone del mercato servito che hanno comprato il tuo prodotto<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate9.png\" alt=\"startup pitch\" width=\"624\" title=\"startup pitch presentation\"\/><\/figure>\n\n<p><span>Non c\u2019\u00e9 bisogno di dettagliare sempre tutti i passaggi (es. Aribnb), ma avere la struttura completa a portata di mano ti permette di identificare i pi\u00f9 importanti sui quali focalizzare l\u2019attenzione.<\/span> <span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">\u00a0<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n<p><span>Includi sempre una slide per descrivere\u00a0<strong>quante persone potrebbero potenzialmente comprare il tuo prodotto<\/strong>, perch\u00e9 permette agli investitori di farsi un\u2019idea del potenziale della tua startup in termini quantitativi. Fai sempre riferimento a fonti attendibili per supportare le parti pi\u00f9 deboli delle tue stime.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\">STRUTTURA SUGGERITA:<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Target Audience: <\/strong>Who is your client?<\/li>\n\n\n\n<li><strong>Market size and growth rate<\/strong> (estimates): How big it is today and how big it is estimated to be tomorrow?<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">COMPETIZIONE<\/h2>\n\n<p>When I launched my startup (<a href=\"https:\/\/ekoodo.com\/\">https:\/\/ekoodo.com<\/a>) and I began pitching investors, I was totally scared about mentioning I had competitors locally and worldwide. With time and experience, I learned that having competitors is a good thing because it simply shows that there is a market for what you are doing.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1060\" height=\"698\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13.jpeg\" alt=\"\" class=\"wp-image-12711\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13.jpeg 1060w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13-300x198.jpeg 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13-768x506.jpeg 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13-1024x674.jpeg 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/13-600x395.jpeg 600w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/figure>\n\n<p>Il segreto \u00e8:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><em>Better to be a small player in a valuable market than the unique one in a market that does not even exist.<\/em><\/span><\/p>\n<\/blockquote>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"395\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/14.png\" alt=\"\" class=\"wp-image-12716\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/14.png 600w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/14-300x198.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<p>Ma essere in un mercato affollato significa dover sgomitare per emergere o ritagliarsi il proprio spazio.Per avere successo in un mercato di valore, devi<strong><span>\u00a0<\/span>eccellere in \u201cexecution\u201d, cio\u00e9 nell\u2019implementazione dell\u2019idea.<\/strong>Molti pensano che sviluppare la tecnologia sia la parte pi\u00f9 difficile.Tuttavia \u00e8<span>\u00a0<\/span><strong>la capacit\u00e0 di implementazione che fa la differenza tra il successo ed il fallimento<\/strong>.<span>I nomi illustrati nell\u2019immagine che segue ti\u00a0<strong>ricordano qualcosa?<\/strong><\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate12.png\" alt=\"startup pitch deck\"\/><\/figure>\n\n<p><span>E adesso?<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate13.png\" alt=\"startup pitch deck\"\/><\/figure>\n\n<p><span><strong>Google\u00a0<\/strong>non \u00e8 stato il primo motore di ricerca, semplicemente si \u00e8\u00a0<strong>contraddistinto per un\u2019eccezionale capacit\u00e0 di \u201cexecution\u201d<\/strong>. Lo stesso esempio si potrebbe fare per il famoso social di cui tutti siamo al corrente:<\/span><\/p>\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate14.png\" alt=\"startup pitch deck\" width=\"624\"\/><\/figure>\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">\u00a0<\/span><\/p>\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate15.png\" alt=\"startup pitch deck\" width=\"624\" title=\"startup pitch presentation\"\/><\/figure>\n\n<p><span>Ricorda che\u00a0<strong>i competitor non vanno temuti<\/strong>\u00a0ma vanno conosciuti a fondo; non vorresti mai trovarti nella situazione in cui, durante un pitch, ti viene menzionato un player del quale non sei al corrente.<\/span><span>Questo lascerebbe trasparire che non sei neanche in grado di &#8220;fare i compiti a casa&#8221;.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n<p><span>Non avere paura di mostrare i tuoi competitor. Elenca le informazioni chiave pi\u00f9 rilevanti, sfrutta i loro risultati per mettere in luce la tua idea e\u00a0<strong>differenziati sfruttando delle variabili chiave\u00a0<\/strong>su una tipica matrice di posizionamento come quella illustrata in figura:<\/span><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">\u00a0<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"486\" height=\"350\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/03\/image10.png\" alt=\"\" class=\"wp-image-12647\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/03\/image10.png 486w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/03\/image10-300x216.png 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/figure>\n\n<p><span>Il secondo esempio di<strong>\u00a0matrice di posizionamento<\/strong>\u00a0competitor viene dal pitch series B di Linkedin ed \u00e8 mostrato nella prossima figura:<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate17.png\" alt=\"startup pitch deck\" title=\"startup pitch presentation\"\/><\/figure>\n\n<p><span>Spiega ai tuoi investors<strong>\u00a0come ti collochi all\u2019interno del mercato\u00a0<\/strong>di riferimento rispetto ai tuoi competitors, convincili che il tuo posizionamento \u00e8 unico e rilevante all\u2019interno del mercato esistente. Illustra\u00a0 la tua straordinaria capacit\u00e0 di implementazione, perch\u00e9 \u00e8 speciale e perch\u00e9 avr\u00e0 sicuramente successo laddove gli altri hanno fallito. Infine convincili che tu sei la persona giusta per riuscirci. <\/span><\/p>\n\n<h4 class=\"wp-block-heading\">STRUTTURA SUGGERITA<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Main competitors, entry barriers, main market dynamics, important competitive factors (competition chart)<\/li>\n\n\n\n<li>Competitive positioning (kind of product\/service, price, clients, channels)<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Business model<\/h2>\n\n<p><span>Questa parte risponde alla domanda:\u00a0<strong>\u201ccome pensi di guadagnare?\u201d<\/strong>. La parte relativa al business model \u00e8 sempre presente nei pitch deck degli influencers e nei pitch deck reali che fanno parte della mia analisi.<\/span><span>Se chiedi soldi agli investitori oggi, devi essere in grado di restituire \u201cpi\u00f9 soldi\u201d domani.<\/span><span>Questa \u00e8 la base di ogni investimento. Quindi\u00a0<strong>\u00e8 cruciale mostrare agli investitori la tua capacit\u00e0 di generare un guadagno\u00a0<\/strong>con il tuo progetto.<\/span><span>Se hai un business model che gi\u00e0 funziona, puoi direttamente mostrarne i risultati, come nel pitch di WeWork per esempio:<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"870\" height=\"664\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21.png\" alt=\"\" class=\"wp-image-41832\" title=\"creating a pitch deck\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21.png 870w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21-300x229.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21-768x586.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/BLOG_Startup-Pitch-Presentation_21-600x458.png 600w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n<p>In generale,<strong><span>\u00a0<\/span>preferirei che non mostrassi una tabella di numeri<\/strong><span>\u00a0<\/span>in nella tua presentazione di startup pitch. Tuttavia,<span>\u00a0<\/span><strong>se avessi dei numeri da validi da presentare allora<\/strong><span>\u00a0<\/span>ti consiglio di farlo a modo e di consultare la guida:<span> <\/span><a href=\"https:\/\/shop.mauriziolacava.com\/it\/presentare-dati\/visualizzazione-dei-dati-per-presentazioni\/\">Visualizzazione dei dati con il data storytelling per presentazioni<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n<p><span>Questa \u00e8 una sezione immancabile! Includi sempre la sezione sul business model per mostrare agli investitori come pensi di guadagnare.<\/span><span><strong>Ti consiglio di rendere le slides estremamen<\/strong>te semplici e di immediata comprensione, devi convincere gli investitori che la tua startup \u00e8 una macchina da soldi, senza lasciare ombra di dubbio!<\/span><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">Linkedin, ad esempio, lista i 3 modelli di business in modo chiaro e diretto.<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate19.png\" alt=\"startup pitch deck\"\/><\/figure>\n\n<h4 class=\"wp-block-heading\">STRUTTURA SUGGERITA<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>How do we make money?<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Team<\/h2>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><em>A bad team with a brilliant idea will go nowhere. A brilliant team with a bad idea can always make it work.<\/em><\/span><\/p>\n<\/blockquote>\n\n<p>Nel mondo delle startup,<span>\u00a0<\/span><strong>il team \u00e8 tutto<\/strong>. Se non hai un \u201ckiller team\u201d da mostrare allora \u00e8 meglio che lasci subito questo mondo poich\u00e9 non sarai mai in grado di ricevere finanziamenti. Se guardi le strutture di pitch raccomandate dagli influencers analizzati in questo post vedrai che<span>\u00a0<\/span><strong>la slide sul team \u00e8 onnipresente.<\/strong> <strong>Mostra le facce dei tuoi compagni<\/strong>, mostra la gerarchia della tua organizzazione, e metti in luce ruoli ed esperienze passate di ogni componente del team. Dimostra che il team ha tutte le competenze minime necessarie per realizzare ed implementare la tua idea di startup. Devi<span>\u00a0<\/span><strong>convincere gli investitori che hai costruito il tuo team sulla base di un\u2019attenta analisi dei requisiti del business.<\/strong> <span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\">\u00a0<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"864\" height=\"497\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23.png\" alt=\"startup pitch\" class=\"wp-image-12980\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23.png 864w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23-300x173.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23-768x442.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/23-600x345.png 600w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n<p>Se vuoi lanciare un e-Commerce, sar\u00e0 meglio che tu abbia un programmatore nel team.Entra nel dettaglio e mostra le abilit\u00e0 del singolo: User Experience Designer, User Interface Designer, Backend developer, Frontend Developer, Product Marketing Manager, ecc.<\/p>\n\n<p>Facciamoci ispirare dalle due slide sul team presentate da Linkedin e Buffer (due dei pitch deck analizzati). Entrambi spiegano perch\u00e9 ogni membro del team ne faccia parte.Nel pitch deck di Linkedin, giustificano la presenza di ogni<span>\u00a0<\/span><strong>componente del team in base esperienze passate<\/strong>, mentre in quello di Buffer, mettono in luce i risultati conseguiti da ognuno.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate21.png\" alt=\"startup pitch deck\" title=\"investor pitch deck template\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate22.png\" alt=\"startup pitch deck\" title=\"startup pitch template\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n<p><span><strong>Includi<\/strong>\u00a0sempre una slide che descriva il tuo team. Assicurati che fornisca tutte le informazioni sul perch\u00e9 ogni membro del team sia necessario.<\/span><span>Ti consiglio anche di includere una piccola\u00a0<strong>foto\u00a0<\/strong>che possa\u00a0<strong>personalizzare\u00a0<\/strong>ed\u00a0<strong>umanizzare\u00a0<\/strong>la\u00a0<strong>squadra<\/strong>.<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/2-1024x526.png\" alt=\"\" class=\"wp-image-6504\"\/><\/figure>\n\n<h4 class=\"wp-block-heading\">STRUTTURA SUGGERITA<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Name, qualification (+ picture)<\/li>\n\n\n\n<li>Relevant experiences (no more than 2 lines)<\/li>\n\n\n\n<li>Directors and Advisors<\/li>\n\n\n\n<li>Investors\/shareholders<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">RICHIESTA DI FUND RAISING<\/h2>\n\n<p>Questa sezione sembra mancare nei pitch deck delle startup analizzate. Puoi trovarla invece sempre presente nelle strutture raccomandate dagli influencers.Potrebbe essere che la sezione sia stata rimossa dalle versioni pubbliche dei pitch deck famosi per questioni di riservatezza delle valutazioni finanziarie.<\/p>\n\n<p>Personalmente ritengo che la parte di<strong><span>\u00a0<\/span>fund raising sia di importanza vitale per un pitch deck efficace<\/strong>; \u00e8 il motivo per cui hai fatto il pitch.Dopotutto il pitch serve per colpire gli investitori per raccogliere un finanziamento.Questa sezione ti permette di<span>\u00a0<\/span><strong>specificare la tua richiesta<\/strong>.Insomma, dopo che hai fatto i salti mortali per attirare quei pochi minuti di attenzione degli investitori e gli hai dato una ragione per investire, questo \u00e8 il momento di chiedergli<span>\u00a0<\/span><strong>quanto investire<\/strong>.Dopotutto non vuoi trovarti a finire la presentazione e sentirti chiedere &#8220;Okay, storia interessante, quindi perch\u00e9 ce l\u2019hai presentata?&#8221;A seguire l\u2019immagine di una slide che ho realizzato per un mio cliente in ambito digital nel quale<span>\u00a0<\/span><strong>metto in chiaro la richiesta<\/strong><span>\u00a0<\/span>(ho rimosso i riferimenti per questioni di privacy).<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2020\/03\/21-scaled.jpg\" alt=\"\" class=\"wp-image-12623\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">Best practice<\/h3>\n\n<p><span>Ti consiglio di mettere\u00a0<strong>bene in chiaro la tua richiesta di finanziamento\u00a0<\/strong>e stai pronto a discutere quanto equity saresti disposto a cedere.<\/span><span>Ricordati che mostrare grossi numeri puo\u2019 spaventare gli investitori a prima vista quindi contestualizza sempre.<\/span><span>Mostra\u00a0<strong>come intendi allocare i fondi\u00a0<\/strong>di cui hai bisogno.<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28.png\" alt=\"\" class=\"wp-image-12721\" srcset=\"https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28.png 2560w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-1536x864.png 1536w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-300x169.png 300w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-768x432.png 768w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-1024x576.png 1024w, https:\/\/shop.mauriziolacava.com\/wp-content\/uploads\/2019\/08\/28-600x337.png 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p><span>L\u2019allocazione dei fondi dar\u00e0 una\u00a0<strong>comprensione generale\u00a0<\/strong>agli investitori di\u00a0<strong>cosa stanno finanziando.<\/strong><\/span><span>In funzione della loro esperienza, potrebbero essere d\u2019accordo oppure no, ma questo ti permette di aprire un confronto su parti specifiche del budget e quindi valutarne in dettaglio ogni spesa.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\">STRUTTURA SUGGERITA<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>How much do we need?<\/li>\n\n\n\n<li>How will we allocate the funds?<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">DESIGN &amp; COMUNICAZIONE \u2013 COME PRESENTARE UNA STARTUP<\/h2>\n\n<p><strong>Design non significa fare slides pi\u00f9 belle<\/strong>. Design significa combinare gli elementi grafici in modo da ottenere la comunicazione pi\u00f9 efficiente.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><em>Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.<\/em><\/span><\/p>\n<cite><cite><em>Charles Eames<\/em><\/cite><\/cite><\/blockquote>\n\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><a href=\"https:\/\/shop.mauriziolacava.com\/design\/\">Design<\/a> is the concept of combining elements to achieve a better communication.<\/span><\/p>\n\n<p>G. Reynolds ha detto:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #333333; font-family: Georgia; font-size: 12pt;\"><em>Design is about people creating solutions that help or improve the lives of other people.<\/em><\/span><\/p>\n<\/blockquote>\n\n<p>L\u2019artista segue il suo estro creativo e crea qualsiasi cosa senta di voler esprimere. Il Designer ascolta i bisogni dei suoi clienti e lavora per risolvere i problemi dal punto di vista dell\u2019utente finale.<\/p>\n\n<p>Quando presenti agli investitori, hai<span>\u00a0<\/span><strong>pochissimi minuti per convincerli<\/strong><span>\u00a0<\/span>a finanziare la tua idea. Quindi<span>\u00a0<\/span><strong>\u00e8 fondamentale far passare il messaggio<\/strong><span>\u00a0<\/span>nella maniera pi\u00f9 efficace possibile.Per questo motivo il Presentation Design \u00e8 largamente impiegato nel mondo delle startup, perch\u00e9 quel piccolo pitch deck vale spesso milioni di dollari.<\/p>\n\n<p>L\u2019immagine successiva mostra un pitch deck che ho realizzato per eKoodo.com.<span>Lo\u00a0<\/span><strong>stile \u00e8 estremamente semplice ed essenziale<\/strong><span>: un solo messaggio chiave per slide, immagini a supporto dei messaggi, rispetto della proporzione aurea e numeri bene a vista.<\/span><\/p>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/mauriziolacava.com\/project\/startup-pitch-presentation-for-fund-raising-ekoodo-com\/\"><img decoding=\"async\" src=\"https:\/\/mauriziolacava.com\/wp-content\/uploads\/2015\/11\/111715_1318_Theultimate26.png\" alt=\"startup pitch\" title=\"free pitch deck template\"\/><\/a><\/figure>\n\n<h3 class=\"wp-block-heading\">CHI \u00c8 QUALIFICATO PER DECIDERE COME PRESENTARE UNA STARTUP?<\/h3>\n\n<p><span>Gli\u00a0<strong>imprenditori\u00a0<\/strong>sono\u00a0<strong>possessori\u00a0<\/strong>delle\u00a0<strong>informazioni\u00a0<\/strong>necessarie. Tuttavia non sanno sempre cosa \u00e8 bene dire prima, cosa dire dopo e qual \u00e9 la modalit\u00e0 di visualizzazione pi\u00f9 efficace per presentare i contenuti.<\/span><span>D\u2019altra parte i graphic designers sono molto bravi con la grafica digitale e possono realizzare delle grafiche davvero molto belle, ma gestiranno il lavoro nella stessa maniera in cui gestirebbero l\u2019impaginazione di un libro o il design di un barattolo.<\/span><span>Il\u00a0<strong>Presentation Designer<\/strong>\u00a0<strong>&amp; Pitch Strategiest<\/strong>\u00a0\u00e8 un professionista che possiede il\u00a0<strong>background business<\/strong>\u00a0che gli permette di capire davvero di cosa sta parlando e qual \u00e8 l\u2019ordine di contenuti migliore per presentarlo, ma \u00e8 anche una persona in grado di realizzare il\u00a0<strong>design pi\u00f9 efficace\u00a0<\/strong>per \u201cincollare\u201d i tuoi contenuti nella mente degli investitori per sempre.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\">CONCLUSIONI<\/h2>\n\n<p><span>Abbiamo analizzato tante diverse forme di informazione, dai pitch deck di startup reali fino alle strutture raccomandate dai top influencers di questo mondo.<\/span><span>Sulla base di queste analisi ed in funzione della mia esperienza personale di\u00a0<strong>oltre<\/strong>\u00a0<strong>migliaia pitch decks realizzati<\/strong>\u00a0per i miei clienti in giro per il mondo, ti consiglio la migliore struttura di pitch deck che tu possa adottare:<\/span><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Elevator pitch<\/li>\n\n\n\n<li>Problem<\/li>\n\n\n\n<li>Solution<\/li>\n\n\n\n<li>Market size<\/li>\n\n\n\n<li>Business Model<\/li>\n\n\n\n<li>Traction<\/li>\n\n\n\n<li>Competition<\/li>\n\n\n\n<li>Go to market<\/li>\n\n\n\n<li>Team<\/li>\n\n\n\n<li>Financial projection<\/li>\n\n\n\n<li>CTA Funding request<\/li>\n\n\n\n<li>Roadmap<\/li>\n\n\n\n<li>Contact<\/li>\n<\/ol>\n\n<p>Ho riorganizzato questa struttura in un framework di facile utilizzo che ho chiamato<span>\u00a0<\/span><a href=\"https:\/\/shop.mauriziolacava.com\/it\/tools\/investor-pitch-canvas\/\">Investor Pitch Canvas<\/a>.<\/p>\n\n<p>Il Canvas \u00e8 la tua<span>\u00a0<\/span><strong>guida completa<\/strong><span>\u00a0<\/span>per essere certo che la tua presentazione includa tutte le informazioni che un investire vuole sentire nel giusto ordine. Basta fallire, crea la tua presentazione di pitch adesso!<\/p>\n\n<p>Come usare <strong>Investor Pitch Canvas<\/strong>?<\/p>\n\n<p>Learn all you need to know on how to effectively pitch your investors through my latest book &#8211; <a href=\"https:\/\/shop.mauriziolacava.com\/it\/books\/startup-pitch\/\">Startup Pitch Presentation &#8211; Create a brilliant startup pitch and win investor&#8217;s funding.<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">FONTI<\/h2>\n\n<p><a href=\"https:\/\/mauriziolacava.com\/lean-presentation-design-blog\/the-ultimate-startup-pitch-structure-to-present-your-idea-and-get-funded\/\">The ultimate startup pitch structure to present your idea and get funded<\/a><\/p>\n\n<p><a href=\"https:\/\/mashable.com\/2011\/06\/24\/startup-pitch-presentation\/?europe=true\" target=\"_blank\" rel=\"noopener noreferrer\">10 Things to include in your Startup Pitch Presentation<\/a><\/p>\n\n<p><a href=\"https:\/\/graphicriver.net\/item\/startup-pitch-presentation\/15212639\" target=\"_blank\" rel=\"noopener noreferrer\">Startup Pitch presentation<\/a><\/p>\n\n<p><a href=\"https:\/\/cubicleninjas.com\/2018\/02\/28\/pitch-presentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">30 Startup pitch presentation deck<\/a>s<\/p>\n\n<p><a href=\"https:\/\/www.slideshare.net\/ClimateKIC\/caala-startup-pitch-presentation\" target=\"_blank\" rel=\"noopener noreferrer\">Caala Startup Pitch presentation<\/a><\/p>\n\n<p><a href=\"https:\/\/elements.envato.com\/fintech-startup-pitch-deck-presentation-BB8RB9\" target=\"_blank\" rel=\"noopener noreferrer\">Fintech Startup pitch presentation\u00a0<\/a><\/p>\n\n<p><a href=\"https:\/\/mashable.com\/2011\/06\/24\/startup-pitch-presentation\/?europe=true#BAu.4siKikqj\" target=\"_blank\" rel=\"noopener noreferrer\">Startup Pitch Presentation<\/a><\/p>\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/7-things-include-your-startup-pitch-presentation-marie-weijler\" target=\"_blank\" rel=\"noopener noreferrer\">7 Things to Include in Your Startup Pitch Presentation<\/a><\/p>\n\n<p><a href=\"https:\/\/www.startups.co\/articles\/the-perfect-startup-pitch-presentation\" target=\"_blank\" rel=\"noopener noreferrer\">The perfect Startup Pitch presentation\u00a0<\/a>&#13;\n<h2>Potresti trovare utile anche<\/h2>&#13;\n<a href=\"https:\/\/shop.mauriziolacava.com\/it\/lean-presentation-storytelling\/startup-pitch-vincente\/\">Startup pitch: come crearne uno vincente e ottenere un finanziamento<\/a>&#13;\n&#13;\n<a href=\"https:\/\/shop.mauriziolacava.com\/it\/arte-di-presentare\/come-iniziare-una-presentazione-e-catturare-subito-lattenzione\/\">Come iniziare una presentazione e catturare l\u2019attenzione da subito<\/a>&#13;\n&#13;\n<a href=\"https:\/\/shop.mauriziolacava.com\/it\/presentation-design-technique\/icone-per-powerpoint\/\">Icone per PowerPoint \u2013 La guida definitiva<\/a>&#13;\n&#13;\n<a href=\"https:\/\/shop.mauriziolacava.com\/it\/lean-presentation-storytelling\/tecniche-di-storytelling-per-presentazioni-caso-studio-reale\/\">Tecniche di storytelling per presentazioni \u2013 caso studio reale<\/a>&#13;\n&#13;\n<a href=\"https:\/\/shop.mauriziolacava.com\/it\/progettazione-grafica-it\/presentazioni-ppt-belle-regola-dei-terzi\/\">Realizza presentazioni PPT Belle e professionali con la regola dei terzi<\/a>&#13;\n&#13;\n<a href=\"https:\/\/shop.mauriziolacava.com\/it\/presentare-dati\/visualizzazione-dei-dati-per-presentazioni\/\">Visualizzazione dei dati con il data storytelling per presentazioni<\/a>&#13;\n&#13;\n<a href=\"https:\/\/shop.mauriziolacava.com\/it\/lean-presentation-storytelling\/presentazioni-efficaci-per-vendere-idea\/\">\u0421ome vendere le proprie idee con presentazioni efficaci<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il tuo errore \u00e8 credere che se hai 60 minuti del meeting, avrai 60 minuti di attenzione della tua audience &#8211; solo con una brillante presentazione startup pitch<\/p>\n","protected":false},"author":2,"featured_media":12470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-12658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-risorse-per-presentazioni","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v27.4) - 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